timism, to the lives of our loyal users, celebrities and the communities we serve,” said Joanne Crewes, vice president and general
manager, Global SK-II.
More info: www.sk-ii.com
• To help break the cycle of domestic violence, Hissyfit is
partnering with Beauty Cares, a non-profit organization that
benefits victims of domestic abuse, through an integrated Facebook campaign.
Once Hissyfit garners 5,000 Facebook fans, its parent company
Valeant will donate more than $100,000 worth of Hissyfit products
to Beauty Cares. As an added bonus, when the brand reaches its
goal of 5,000 Facebook fans, each fan will receive a 10% discount
on her next hissyfit.com purchase.
Beauty Cares’mission is to break the cycle of domestic violence
for women and children. The organization’s signature event, The
Beauty Cares Breakthrough Experience, promises a transformation
inside and out for survivors of domestic violence currently residing
in shelters. Within a safe, calm environment, professional makeup
artists and top hairstylists create a polished, work-appropriate look
to highlight guests’natural beauty and enhance self-esteem. In this
fun, interactive session, the artists and stylists provide tips for recreating that same look to keep feeling great, day after day. Beauty
Cares further provides a gift tote containing the products required
to maintain their beautiful new look.
“We’re proud to lend our support to Beauty Cares,” said Trey
Schutz, vice president and general manager, dermatology, Consumer Products at Valeant Pharmaceuticals, which owns Hissyfit.
“This organization isn’t about making women look good, it’s about
making them feel good. To us, there is no cause more worthy than
helping these women regain their confidence and independence,
which is why we’re so pleased to help support this cause.”
More info: www.hissyfit.com
• Telemundo, in partnership with L’Oréal USA, has rolled out
Club de Noveleras, its official telenovela fan club at www.clubde-noveleras.com. This initiative is the first-ever for both companies of
its scope and scale, according to the Spanish-language network.
In addition, there will be 10 in-market large scale Club de Noveleras talent tours in 2011, featuring two events per market in
Chicago, Los Angeles, Miami, New York and Houston. At these
events, members will meet their favorite Telemundo novela stars
and also get hair and makeup touchups with the latest Maybelline
and Garnier products. Samples will also be distributed.
“This is the first time that several L’Oréal USA brands and di-
visions have come together to celebrate the beauty of the Hispanic
community,”stated Marc Speichert, chief marketing officer, L’Oréal
USA.“L’Oréal USA has a profile of beauty products that fit the
need of every U.S. Hispanic consumer. Through this partnership
with Telemundo, we will create the first Hispanic community that
allows users to engage with their favorite Telenovela stars, connect
with others about beauty while earning rewards and free gifts for
participating in this ultimate Hispanic beauty destination.”
“This integrated program transforms viewership into relation-
ship while connecting L’Oréal USA’s brands like L’Oréal Paris,
Maybelline and Garnier, to their target consumers in an experien-
tial and unique way,” said Jacqueline Hernández, chief operating
officer, Telemundo.“Consumers will be able to join an online com-
munity where they can interact with each other and with their fa-
vorite telenovela stars, while also finding rich beauty content
including a brand new dedicated beauty blog.”
In the Club de Noveleras’loyalty program, subscribers will earn
points and can redeem them to win prizes, Telemundo brand pre-
miums and various products from across L’Oréal USA’s beauty
portfolio. Telenovela fans will be able to interact with other fans on
social media sites such as Facebook and Twitter, see exclusive Te-
lenovela content available only to Club de Noveleras members and
learn beauty tips and all about the latest trends in makeup and hair
care from prominent beauty blogger Johanna Torres, former edi-
tor-in-chief of Siempre Mujer.
• Dr. Bronner’s Magic Soaps is expanding into the food busi-
ness with a culinary coconut oil. Dr. Bronner’s Magic“All-One”Fair
Trade and Organic Virgin Coconut Oil (VCO) is fresh-pressed, unrefined and can be used for stir-frying, soups, sauces and baking
deserts—as well as body care, as field research in the tropics shows
that people who follow a traditional diet high in coconut oil enjoy
excellent cardiovascular health.
According to the company, clinical research confirms that the
saturated medium chain fatty acids (MCT’s) in VCO, such as lauric
acid, actually improve blood cholesterol by increasing the ratio of
HDL to LDL cholesterol.
Available exclusively at Whole Foods Market nationwide until
May, the new“All-One” Coconut Oil is sold in 14oz. jars for $9.99.
• Christina Zehavi traveled from Israel to celebrate the cre-
ation of Christina-USA. In an introduction and training meeting held in Sarasota, FL, Joe Contorno, president and CEO of
Christina-USA, brought together a wide range of experts to
learn firsthand about Christina’s professional products and
treatments. Instructed by Zehavi herself, the three-day training
consisted of in-depth education and hands-on training of
Christina’s seven multi-stage professional treatments.