• The recent launch of the Ted Lapidus prestige fragrances
White Soul and Black Soul, supported by a comprehensive mini-product program from Rexam based upon the company’s Sof’press
spray, represents the latest example of strategic use of samplers by
a high-end brand, according to the packaging firm.
“Our mini-product programs, such as Sof’press, offer multiple benefits in an increasingly competitive environment,”said Vin-ciane Devillers, junior product manager-mini products, Rexam
“The slim and light 0.6ml Rexam Sof’press provides a 12-spray
quality mist that minimizes the amount of ‘juice’ needed to perfectly emulate the gesture and experience of the retail product,
and provides opportunity for creative design and decoration,”
For the Ted Lapidus launches, the Sof’press was created with
a black bottle/black pump
and white bottle/
white pump for the
Black Soul and White
Soul fragrances, respectively, and silver
silk screening for
added appeal. The
the Rexam Le Tre-port facility’s efficient and smooth
Rexam SP5 pump,
with a 50ul dosage.
Lapidus started his
own fashion label in
1951. Today, the
prestige brand is
renowned for its
and fragrances, and is part of the exclusive Jacques Bogart Group
portfolio of luxury companies, offering products sold in select retail establishments throughout Europe, the Middle East, Russia,
America and Asia.
More info: www.rexam.com
Black Soul and White Soul are new fragrances from
Ted Lapidus with packaging designed by Rexam.
McKernan Bulks King Line
• McKernan Packaging is expanding its King wholesale line
of products by adding 2-, 4- and 8oz black double wall jars to its
continuous stock line.
McKernan Packaging expanded its King line with new double wall jars.
A matching smooth dome style closure is also being added to
complete the jar, according to the company. Sizes available are
58/400, 70/400 and 89/400.
These components are in stock and ready to ship and are part
of McKernan’s Continuous Stock line of products.
More info: http://mckernan.com/store/home.php