New Ever Straight Brazilian Keratin Therapy hair
care products from Organix.
• Organix expands its hair care range
with Ever Straight Brazilian Keratin Therapy ($7.99), an at-home hair straightening
system to smooth even the most unruly
types of hair, according to the company. As
the first to market this salon phenomenon
to food, drug and mass retailers, Organix
features organic active ingredients in a
formaldehyde-free formula, to offer consumers a safe alternative to pricey salon
straightening treatments. Made with the
same delectable scent as the best-selling
Organix Nourishing Coconut Milk collection, this blend of antioxidant rich organic
cocoa nut oil along with rich keratin proteins strengthen and soften the hair while
organic avocado oils and cocoa butter
smooth the cuticle for straight, strong
tresses, adding a brilliant glow and luminescent shine.
Biologique Recherche Brings Hair Care to U.S. • Biologique Re- cherche is rolling out four hair care products in the U.S. that are designed to address specific issues re- lated to scalp conditions. The range, which had been available in France, in- cludes Shampooing Trai- tant Sébo-Rééquilibrant and Bain de Plantes,
Shampooing Traitant Baume Capillaire.
Dermo-Apaisant, Shampooing Traitant
Dermo-Apaisant and Baume Capillaire.
Baume Capillaire is said to offset the
problematic characteristics of brittle, damaged hair. It has been formulated specifically to strengthen and protect the cuticle
and to ensure a lasting reduction in the
signs related to hair dryness. It facilitates reconditioning, leaving the hair both supple
and glossy, according to the company.
More info: www.biologique-recherche.us
Benefit Bulks Up
Skin Care Offerings
• Benefit Cosmetics—known for colorful,
glow-inducing products such as Bella
Bamba blush and High Beam highlighter—
A hydrating and brightening skin care line.
is tapping the skin care marketplace with a
full skin care collection that’s out this
month. B.right Radiant Skincare is said to
be a hydrating and brightening skin care
line and will feature everything from a
Moisture Prep Toning Lotion to Ultra Radiance Facial Re-Hydrating Mist. The packaging has a vintage look and feel with faux
cork tops, whimsical graphics and some
even crafted from glass.
More info: www.benefitcosmetics.com
A Faster White from Crest 3D
• For those “last minute” whitening
needs, P&G offers new Crest 3D White 2
Hour Express Whitestrips ($54.99, four
treatments) and Crest 3D White Advanced
Vivid Enamel Renewal Toothpaste ($4.25,
4.1oz). Crest 3D White 2 Hour Express
Whitestrips contain an innovative thicker
ingredient layer, which provides significantly more enamel-safe whitening ingredient that whitens for two hours, while the
structure with optimized notches wraps
and conforms to teeth for improved wear
Crest 3D White Advanced Vivid Enamel
Renewal Toothpaste removes up to 90% of
surface stains in just 14 days. When used
daily, not only will you notice a whiter
smile, but you will also strengthen and rebuild tooth enamel below the surface, according to P&G.
More info: www.pg.com
Pssssst Adds Wavy
• Pssssst, the dry shampoo
for refreshing hair between
shampoos, is debuting a
transparent version specifically formulated for wavy or
curly hair. Pssssst ($6.99),
which cleans, deodorizes, re-freshes and conditions hair
without water, also reduces
frizz and does not need to
be brushed out, so curls or
waves are left perfectly intact. The invisible formula,
which contains argan extract, leaves no
white residue and is ideal for all hair colors.
More info: www.freemanbeauty.com
A modern dry