Joe Mauer of the Minnesota Twins is the latest face for Head&Shoulders.
lion people worldwide lack access to safe drinking water, and
nearly half of those people are children.
Through the end of March, Giorgio Armani Fragrances created
awareness for the cause by donating one dollar to the U.S. Fund for
UNICEF to support the UNICEF Tap Project for each purchase of
the Acqua di Gio for Men and Acqua di Gioia for Women cologne
or gift set through authorized distributors in the U.S. In addition,
Giorgio Armani Fragrances said it would donate one dollar for
every person who“likes” the“Acqua for Life”page on Facebook, up
to $250,000 during the month of March.
More info: www.giorgioarmanibeauty.com
and Troy (Polamalu) can help guys become more aware of the importance of hair care and grooming,” said April Anslinger, North
America brand manager of Head & Shoulders at Procter & Gamble.
• J.R. Watkins Naturals and Life Time Fitness are working to-
gether to help individuals take a positive step in maintaining a holistic approach to their health. Through a collaborative effort, J.R.
Watkins’ products, including hand soap, body wash, shampoo, conditioner and lotion, are being provided at select Life Time locations
nationally. J.R. Watkins will also be present at Life Time athletic
events, allowing consumers to sample a range of their natural
“Life Time Fitness and J.R. Watkins Naturals share a common
mission to promote a well-rounded, healthy way of life, making
our partnership a natural fit,”said J.R. Rigley, vice president of sales
and marketing for J.R. Watkins Naturals.“Our goal is to reach people who are seeking to live healthier, more environmentally conscious lives and introduce them to our products that are free of
sodium lauryl sulfate, parabens, phthalates, petro chemicals and
dyes, yet contain natural ingredients like essential oils, shea and
cocoa butters and vitamin E.”
More info: www.jrwatkins.com
• Giorgio Armani Fragrances, via its Acqua for Life campaign,
is the National Sponsor of the 2011 UNICEF Tap Project, a nationwide initiative that provides the world’s children access to safe,
clean water. Acqua for Life was developed in an effort to raise
awareness around the world to improve access to safe water and
sanitation facilities in schools and communities. Nearly 900 mil-
• Nature’s Gate is also bringing awareness to water issues.
The company, along with Bolder, a company whose mission is to
inspire people to take bold actions through challenges that yield rewards, is challenging consumers to save water by mastering the
four-minute shower. The goal of the challenge, which is accessible through the Facebook pages of both brands, as well as at
www.actbolder.com/natures-gate, is to educate people about the
global water crisis while encouraging them to be more mindful of
how their actions can make a difference—in this case, conserving
water in the shower. Throughout the month of March, when individuals confirmed that they have completed the challenge and
share their experience, they will receive a promotional code for
50% off Nature’s Gate purchases via www.shopnatures-gate.com.
• On April 5, Essie will join forces with Toms Shoes to support
One Day Without Shoes, a global campaign to raise awareness of
the millions of children at risk for disease and infection as they
grow up without shoes.
Designed by Essie cosmetics and Toms Shoes, a special limited
edition nail color aptly named One Day Without Blues encourages
people to go barefoot with can’t-miss toes.
Founded by American traveler Blake Mycoskie, Toms Shoes was
created in 2006 when Mycoskie befriended children in Argentina
who lacked proper footwear. Wanting to help protect their feet, he
founded the company, which for every pair of shoes purchased
gives a pair of new shoes to a child in need.
The first 5,000 people who signed up received a bottle of One
Day Without Blues nail color, a light blue shade designed to mirror the Toms Shoes flag. Fans can join by visiting the Toms Shoes
website or the Toms Shoes or Essie Facebook pages, and show support by posting a barefoot photo or brief video online.
In 2008, One Day Without Shoes was founded to spread the
word, and in 2010, over a quarter of a million people went without
shoes to show their support.
• Using leading peptide technology to lengthen and
strengthen lashes, EnvyDerm Eyelash Growth Serum is a gentle, non-prescription formula that promotes natural eyelash
growth to give consumers longer, fuller and darker lashes, according to the company.