The sun care market continues to post
good gains, while marketers keep
rolling out new products regardless of
whether or not FDA issues its final ruling.
Tom Branna • Editorial Director
WHILE THE FOOD AND DRUG Ad- ministration waffles over the Sunscreen Monograph, sales
within the category continue to cook and
marketers have a complete menu of new
product offerings for 2011. According to
data from SymphonyIRI Group, sales of
suntan lotion and oil jumped more than
10% last year to $685.2 million (see chart).
In fact, according to Mintel estimates,
sales of sun protection and sunless tanning
products increased nearly 50% since 2005
in food, drug and mass merchandisers. In a
nod to recession-weary consumers, sales of
private label products led the way, with
sales last year surging more than 28% to
$106.4 million, according to SymphonyIRI.
In an effort to hold on to the No. 2 spot
in the category and give fast-growing private label products a formulating challenge,
Coppertone (a Merck brand) has several innovative products making their debut during the next month or so.
Chief among them are Oil Free Foaming Sunscreen Lotion SPF 75+ and Water
Babies Sunscreen Foaming Lotion SPF 75+.
“We’ve done something innovative by
creating two new foams,”explained Patricia
Agin, a fellow at Coppertone’s Solar Re-
search Center. “There is a continuing trend
to create products that have a convenience
feature to them.”
According to Agin, the foams offer an
alternative to consumers who don’t want to
use alcohol-based sprays or traditional lo-
tions which can be more difficult to rub in
compared to foams.