Croda Inc., noted that there is growing concern with rising commodity prices.
“We need to keep up with these prices
to make sure that we have commodities
available for use as raw materials,”said Gal-
lagher. “We are always working with cus-
tomers to look at opportunities for savings
in the supply chain.”
That sentiment was echoed by BASF
executives. As Tanbourgi noted, innovation
must be affordable for customers.
Additionally, Dee indicated that there
continues to be some raw material shortages in 2011 in North America, due to a
number of factors, including the tightness
for natural alcohols and other naturally derived feedstock. The tightness of natural alcohols has spilled over into synthetic
alcohols as synthetics are being used to
some degree to replace naturals. Purified
ethylene oxide is expected to run at lean
levels as demand rises and because of recent supply outages.
Tom Nelson, director, P&G Chemicals,
noted that with the recovery came some
supply challenges. For example, today, lauric oil is 50% above its historic high price.
“In 2007, we learned to pass on price
increases in order to remain viable,”recalled
Nelson. “We must offer our customer
choices to avoid surprises and work closely
with them to deliver solutions.”
Innovation Is the Answer
As costs continue to rise, the best answer
is to find innovative ways to get improved
performance with better chemistry, Nelson added.
“We want to optimize our capabilities
to make sure that our customers succeed,”
To achieve that goal, P&G Chemicals
• Further optimize its fatty alcohol net
• Continue to create new uses and ap
plications for alcohol co-products;
• Optimize its tertiary amine supply
• Expand development of sustainable
formulations with Olean and Sefose;
• Stay ahead of regulatory compliance.
The company is also upgrading SAP
across all of its systems, Nelson said.
“We are evaluating demands of customers and defining what our network
should look like now and 10 years from
now,” explained Nelson. “The relationship
between customer and supplier is much
more collaborative than it was 10 years ago.
People realize that you can’t do it alone.”
At Croda Inc., the biggest success story
during the past year has been the launch of
its naturally-derived, DfE-approved Nat-Surf range of nonionic surfactants. According to Gallagher, there has been a
significant surge in sales as many customers express interest in replacements for
nonylphenols (NPEs) and other customers
move toward DfE approved formulations.
Besides the NatSurfs, Croda is introducing a line of ModiSurfs that will keep
surfaces cleaner, longer. Furthermore, the
company is expanding its global applications team in home care in order to take
advantage of opportunities for the NatSurfs
“In addition, we continue to work on
bringing more and more personal care attributes to home care products, particularly
through the use of nonwoven fibers,” explained Gallagher.
Evonik is promoting the use of Tego Betaine C60 in household care and I&I applications. Based on coconut, it can be
formulated into a broader pH (2-13) range
than other betaines, and has applications
wherever the formulator wants foam.
Evonik is also promoting its Carspray
800 formulation. The vegetable-based
product hit the marketplace in August.
“It combines performance, efficiency
and sustainability,”explained Sahar Fakhry-Smith, marketing and sales manager,
Innospec is launching blends that incorporate its Iselux technology, explained
Matena. “These blends enable our customers to create high-performing structured liquids for use in both shampoos and
body wash,” he said.
Later this month, Innospec will roll out
a dry shampoo and later, will expand its
portfolio of sulfate-free surfactants with
sarcosinates and amphoterics.
Into the Future
Croda is looking forward to a robust 2011,
according to Gallagher.“We believe that our
work in improving the performance of our
customer's products will result in signifi-
cant growth this year.”
With the structural integration of Cog-
nis expected to be completed by year-end,
BASF executives are confident that the
company is well positioned for future
global growth. In emerging markets, BASF
has a strong structure in Asia and has
added more plants with the acquisition of
Cognis. These markets, especially those in
China and India, are critical for future
growth, as are Brazil and the rest of Latin
In 2011, BASF has several key product
launches underway. In North America, the
company will roll out a new form of
methylglycinediacetic acid (MGDA),
known as Trilon M Granules SG (second
Trilon M is a sustainable chelating agent
that allows formulators to make phospho-rous-free automatic dishwashing (ADW)
with similar high performance to ADW
products containing phosphates. Trilon M
granule SG is a new solid version with better handling and processing properties, especially for ADW tabs and powders,
according to BASF. The company was excited to announce that Trilon M is one of the
first chelating agents to meet the Design for
the Environment (DfE) approval guidelines.
In the wipes category, BASF’s Care
Chemicals division will introduce a portfolio
of ingredients for better performing wipes
for the home, I&I and personal care markets.
These ingredients will include surfactants,
polymers and personal care additives.
Evonik has budgeted six billion euros
through 2015 to propel organic growth as
well as acquisitions.
“As our customers expand, we will support them with our technology around the
globe,” explained del Guercio. •