• Up & Coming Skin Care
Celebrating a Milestone
Merlot Skin Care
El Paso, TX
Key Personnel: Wayne Beckley, chief executive officer; Michele
Beckley, vice president-operations; Nicole Beckley, vice president-marketing and media relations; Drew Beckley, director of logistics
Major Products: Merlot Moisturizer, Merlot Moonlight Radiance
Night Cream, Merlot Purifying Peel Off Mask
New Products: 3-in-1 Blemish/Acne Treatment, Body Butter, Chin
Up Neck Firming Cream
His friends call him Dr. Grapes, others often refer to him as Mr.
Merlot. With his signature skin care line, Wayne Beckley, creator of
Merlot Skin Care, is quickly gaining a new title, “Father of Grape
More than 10 years ago while watching“ 60 Minutes,” Beckley
first learned of “the French Paradox”in a report on people in France
who consumed diets heavy in saturated fat, but who seemed to
suffer virtually no heart disease. The report linked the findings to
the drinking of red wine.
Merlot Skin Care uses the power of grape seed for anti- aging components.
In 2001, Beckley launched Merlot Skin Care, which utilized the
power of the grape seed in each unique formulation. Harnessing
nature’s most powerful antioxidants, Merlot products work to fight
free radicals— molecules caused by smoke, smog, pollution, stress
and UV rays—and protect skin against the signs of aging.
He initially created three products—a moisturizer, cleanser and
eye cream; today the Merlot line has grown to include 18 SKUs.
And it’s still growing.
“While I hadn’t had any experience in the cosmetic industry, my
background was in chemistry and marketing/sales,” Beckley told
HAPPI. “I knew that I wanted to make products that contained no
parabens or mineral oils, and which conducted no animal testing.”
The Merlot line was first sold in five Walgreens stores, and from
there it spread to chain-wide distribution ( 7,000+) and all Ulta
stores. Additionally, Merlot can be found in winery and hotel gift
shops and online.
“Our plans for 2011 are to increase distribution dramatically,”
Now the natural grape seed-based skin care brand has kicked
off its 10-year anniversary celebration, which will run throughout
2011 and includes new purple packaging and three new product
launches, a 3-in-1 Blemish/Acne Treatment, a hydrating Body Butter and Chin Up Neck Firming Cream.
While the line has grown to include 18 products, including a
Purifying Peel Off Mask and a Hydrating Toner, the signature Merlot Facial Moisturizer continues to be the line’s most popular offering. Business has doubled each year for the past three years.
“Merlot is a brand that knows the power of natural grape seed
antioxidants can be used to achieve beautiful skin,” said Beckley.
“We are proud that our moisturizer has become a staple of so many
women’s daily beauty routines.”
An Instant Hit
Jersey City, NJ
Key Personnel: Andrew Surwilo, co-chief executive officer;
Thomas Shipley, co-chief executive officer; Andy Siegel, chief marketing officer; Darek Hrynkiewicz, chief operating officer; Pete
Maclearie, chief financial officer; Nancy Gallo, vice president of
Major Products: Hydroxatone AM/PM Rejuvenating Treatment.
Other leading items include Hydrolyze Under Eye Treatment and
New Products: Pore Minimizer, Age-Defying Self Tanner, Intensive Youth Serum, Hydroxatone Intensive Anti-Wrinkle Complex
Anti-aging skin care brand Hydroxatone made its retail debut in
Ulta in April 2010 and achieved Top 10 vendor status in the pres-