A look at some of the rising stars
in today’s skin care marketplace.
Melissa Meisel • Associate Editor
INNOVATION IS THE KEY to success in the personal care business— and there seems to be no shortage of “the next big thing” on how to make skin of all ages gleam and glow. But it’s not only
the major corporations that have the R&D manpower to discover
that next big cream, salve or serum…HAPPI scoured the U.S. marketplace for independent, under-the-radar companies that are
rolling out noteworthy skin care SKUs this season and may give
the big guys a run for their money.
Straight from Scandinavia
New York, NY
Key Personnel: Ole Sandberg, founder and brand visionary; Dr.
Runhild Gammelsaeter, lead, research and development
Major Products: Freya+ Skincare line
New Products: Arctic Cleansing Water, Hydrating Day Cream, Intensive Anti-Aging Serum, Firming Eye Cream and Restorative
Thirty years of research on the healing properties of marine
Omega-3s and arctic antioxidants at the University of Troms—the
world’s only university located above the Polar Circle—have re-
sulted in a breakthrough discovery by Scandi-
navian cell physiology expert Dr. Runhild
Gammelsaeter and the creation of a cutting
edge skin care
rooted skin care
the best of Scan-
The Freya+ system features
a variety of antioxidants.
dinavia’s natural resources with the world’s leading biomarine scientific research, according to the company.
“When we saw the research coming out of Norway, we knew
that it would be the basis for a very unique and ground-breaking
skin care system,”said Ole Sandberg, founder of the collection and
co-founder of the Voss artisan water brand. “The combination of
salmon-derived Omega-3s, which can only be found in our line,
along with our proprietary Lexa Complex and arctic antioxidants,
makes for a powerhouse collection of anti-aging products that are
truly in a class of their own.”
Lexa, a biologically active plasma containing unique bioma-
rine proteins and peptides, communicates with fibroblast cells
that produce collagen, causing them to act like stem cells. Ac-
cording to the company, Lexa revives these cells, making them
divide faster, and has been clinically proven to stimulate colla-
gen production by 500%.
Taken in its natural form from salmon egg cytoplasm and
frozen immediately, the complex is naturally packed with the powerful active substances that are responsible for the cell regeneration
and rapid growth potential that exist in an egg before birth. It includes antioxidants, vitamins and minerals that repair and prevent
free-radical damage, fine lines and wrinkles.
Norwegian bilberry, cloudberry and lingonberry, three native
fruits that are rich in potent natural antioxidants, are also present
in the formulations.
The skin care collection recently debuted at Studio at Fred
Segal, C.O. Bigelow and online.