In a Lather
The Spanish bathroom products sector was
unfortunately not so buoyant, as sales in
the category declined 3.4% to $760.2 million, according to Symphony IRI Spain. Industry insiders blame the slump on the
growing popularity of own brands, as consumers increasingly turn to private label
products in order to cut costs.
In terms of new product development,
Spanish men have received particular attention in the bathroom products category
in the past year, with manufacturers targeting this often sidelined area in order to perhaps claw back some of their losses.
Unilever, especially via its Axe brand,
has been immensely successful in differentiating its products for men in an increasingly crowded Spanish market.
Both provocative advertising and
scents have been a longstanding hit
among Spanish men and this has proven
a winning formula. On the back of its
continued Axe success, Unilever recently
introduced Dove Men+ Care in two
shower gel formats—Clean Comfort and
Extra Fresh. Based on sunflower seed oil,
which is high in essential fatty acids
prized for moisturizing benefits, Dove
Men+ Care offers a thorough hygiene
regime with spicy fragrances appealing to
Britannia Rules the Waves
In the past year, the UK bathroom products market has managed to put on 3.4%,
a healthy gain under the circumstances,
to $935.5 million, according to Kantar
Worldpanel. And when it came to volume
sales, things were slightly more favorable,
as the market increased by 3.5%. Branded
products were up by 4.2%, while own
label products fell by 0.1% in sharp contrast to other European markets.
The UK is always a market that has
innovation in the field of bathroom prod-
ucts—2010 was no different. Although
demand for bath cubes in the UK seems
to have dipped in the past few months,
bathers don’t lack options when it comes
to adding a bit of fizz to their bathroom
routine. UK favorite Lush’s Bath Ballis-
tics—oversized oil-based bath bombs—
has achieved somewhat iconic status
since Lush co-founder Mo Constantine
created them more than 20 years ago.
This year, Dorset-based Lush added a
new twist to the original. The top layer of
the new style Bath Ballistic consists of ball
mixed with shavings of bubble bar (an-
other of Lush’s hero products). This com-
bination creates a trail of foam while the
inner layer scents and colors the water.
SHARED VALUES – SHARED SUCCESS
Brenntag Personal Care North America
shares your desire to sensitively develop
innovative products and solutions.
We provide our customers with
global access to a comprehensive
range of ingredients and world-class manufacturers through
the largest specialty ingredient
distribution network in the world.
Anticipating the products for
Our applications lab is continually
incorporating new ingredients
into formulas relevant to
today’s market trends.
Our technical experts both in the
field and in the lab optimize your
formulations based on an extensive
product portfolio and technical
Collaborating with customers
We understand the challenges and
needs of our customers. Our market
experienced sales team transforms
visions into realities and converts cost-consciousness into high performance.
Taking a step ahead
From multiple locations across North
America, Brenntag’s Personal Care
team offers LTL shipments, sampling
capabilities, local customer service
and warehousing, exceeding our
customers’ needs every day.
Brenntag North America
5083 Pottsville Pike
Reading, PA 19605
Phone 610 926 6100 x 3858