dants to safeguard skin against free radicals
and harmful environmental influences.
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company: it firms and revitalizes skin that
has lost its suppleness; reduces existing
lines, and prevents the appearance of new
ones; and relaxes skin tension. Products
include a rejuvenating day cream, night
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cream, serum and eye cream.
For skin“hungry” for the nutrients and
active ingredients, nutraceutical trailblazer
Scott Borba is set to debut the Borba collection of skin care exclusively for Walgreens next month. The range features
superfruits such as camu camu and açai
berry in an Age-Defying 4-in-1 Cleansing
Treatment, Deep Repair Night Crème and
Skin Lightening Spot Treatment.
“When I conceived this brand, I set out
to create a comprehensive collection that
not only addresses the broadest topical skin
concerns in a serious way, but also will address the causes of internal skin issues, too,”
Also in the mass market, at Target and
Whole Foods, natural skin care purveyor
Weleda is launching Pomegranate Firming Facial Care—a system of four products proven to prevent and reverse the
visible signs of aging, according to the
company. Utilizing pomegranate seed oil,
which is harvested from organic pomegranates grown in Turkey, each product
contains a high level of antioxidants,
flavonoids and essential fatty acids. The
range includes a facial serum and eye
cream, among others.
Kinerase, the clinical skin care brand
owned by Valeant Pharmaceuticals, is also
expanding its portfolio with Dr. LeWinn
by Kinerase, a mass market anti-aging
collection. Dr. Le Winn by Kinerase features 10 products—including cleansers,
moisturizers and daily treatments—that
utilize Kinerase’s signature patented
kinetin, along with other anti-aging ingredients including Osilift, Eyeseryl and
Sepiwhite. The collection will be available
at select Walgreens and Walmart stores
nationwide beginning in February.
L’Oréal Paris launched Youth Code, a
four-item anti-aging line that the company
calls the first range in the mass market to
use gene-boosting science. The collection
includes a day-night cream, a serum, a day
lotion with SPF 30 and an eye cream.
L’Oréal claims that after four weeks of use,
the collection“significantly diminishes the
signs of aging.”
GenActiv technology, the company