Other recommendations in the report include: identifying potentially hazardous ingredients in personal care products with a
standardized system of warning labels; allowing public access to ingredient information that cosmetic manufacturers submit to
Health Canada; and controlling commercial
use of the terms“unscented/fragrance-free”
Competition Ratchets Up
In Natural Cosmetics Market
• UNITED KINGDOM: Slowing market
growth rates and an influx of new entrants
are raising competitive stakes in the European natural cosmetics market, still, Organic Monitor projects the European
market will expand 12% this year.
Although outpacing the total cosmetics market, growth is far below the 20%
plus growth rates observed in previous
years, according to the organization’s new
According to Organic Monitor, market
winners since the economic downturn
have been competitively priced brands.
Consumers are especially attracted to the
value proposition of private label products,
which are most prominent in Germany,
where they comprise about a third of all
natural cosmetic sales; supermarkets,
drugstores, organic food retailers and even
discount stores have introduced private
label ranges. For example, Alverde, the private label of DM drugstores, is emerging as
the leading brand of natural cosmetics in
Germany, the group said.
Most growth in the European market is
coming from mainstream retailers, with
brands targeting these channels gaining
ground. Burt’s Bees is showing healthy
growth as it increases distribution in supermarkets and pharmacies, according to Organic Monitor. Other new entrants are
taking a segmented approach, focusing on
specific consumer groups and/or channels.
For instance, the UK brand Bulldog is expanding in the Nordic region with its range
of natural male grooming products while
the Israeli brand Yes To Ltd. is targeting
chemists and drugstores with its range of
food-based cosmetic products.
In comparison, some premium natural
and organic brands are losing market share
because of sluggish demand from organic
food shops and beauty retailers.
In response to the changing market
conditions, many natural cosmetic firms
are taking the direct route to get closer to
consumers. Apart from online retailers, a
growing number of companies are opening concept stores across Europe. Paris is
becoming the epicenter of natural cosmetic
retailers; leading brands, such as Weleda,
Dr. Hauschka and Couleur Caramel, have
opened concept stores in recent years.
Leading French brands, including Melvita
and Florame, are building international retail networks. Attracted to healthy growth
rates, many large brands such as Garnier
and Schauma are entering the natural and
organic cosmetics market.
As competition increases and retail
shelf-space becomes crowded, Organic
Monitor predicts not all new entrants will
be successful. Extending existing product
ranges with natural/organic lines do not always appeal to green consumers. Instead,
market winners will be those companies
which can adopt strategies based on product differentiation.
More info www.organicmonitor.com
Kao Rolls Out New
• CHINA: Kao Corp. will reportedly introduce a liquid laundry detergent that can reduce water usage.
The easy-rinsing detergent has been
granted a seal for water-saving products by
a certification entity affiliated with the Chinese government.
Ecolab Detergent Storage
Wins Packaging Award
•GERMANY: Ecolab Inc.’s newly
launched Pro Tec storage system has won
the 2010 German Packaging Award in the
transport category. The award is sponsored
by the German Packaging Institute.
ProTec is a sustainable and efficient
transport and storage container for liquid
detergents. It includes a 200-liter drum
with an integrated drip tray; if the drum inside leaks, the patent-pending Pro Tec container collects the spilled liquid. As a 100%
closed system, ProTec helps eliminate
human exposure to spilled liquids. Integrated suction lances further reduce exposure to chemicals and machinery, and
complete drum changes can take as little
as 30 seconds.
In addition, empty drums are cleaned
and re-used by Ecolab.
Pro Tec is suitable for various applications including warewashing and in-build-ing cleaning environments such as
hospitals, supermarkets and offices. It will
be available to European customers in the
spring of 2011.
More info: www.ecolab.com
Rhodia Increases IBCH
Production in China
•CHINA: Rhodia has increased its
isobornylcyclohexanol (IBCH) production
capacity in China in conjunction with the
transfer of its Wuxi plant to the group’s new
industrial platform located in Zhenjiang.
Rhodia’s Aroma Performance business
unit is strengthening its position as a leading global producer of IBCH, which is used
by the perfumery industry. Rhodiantal
IBCH is a key ingredient in the formulation
of the sandalwood note for use in fine fragrances, home and personal care products
“This investment reflects our ongoing
strategy aimed at strengthening the position of aroma performance in the rapidly
growing specialty products market in Asia,”
said Dominique Rage, chief executive officer of Rhodia Aroma Performance.
The new plant will begin operations in
2011, according to the company.
New Moisture Range Marks
Kanebo’s Evita Anniversary
• JAPAN: Ten years after the launch of
Evita, the first cosmetics brand targeting
women“over 50” in Japan, Kanebo is reinforcing its strategy for the mature consumer
segment by rolling out a new Deep Moisture range within the line. •