Alexis Kryceve, co-founder of Pur Planet, further stressed the importance of ethical sourcing. In his paper on carbon offsetting, Kryceve
stated ingredient sourcing has a direct impact on climate change since deforestation is responsible for 20% of carbon emissions that cause
global warming. He endorsed fair trade as it encourages farmers to continue agricultural practices, thus mitigating carbon emissions.
Opening session speakers highlighted various sustainability initiatives for cosmetic and ingredient companies. An update of the
leading European standards for natural and organic cosmetics was also presented, with Valerie Lemaire from Ecocert introducing the new
labeling scheme for the harmonized Cosmos standard. New logos for Cosmos-Organic and Cosmos-Natural are in the pipeline, enabling
consumers to clearly identify certified products. In addition, some of the major technical and formulation issues associated with natural and organic cosmetics were also covered.
Amarjit Sahota, founder of Organic Monitor, stressed how marketing had come to the forefront in the increasingly competitive natural cosmetics market.
“The goalposts in the naturals arena are moving, with pioneering companies now focusing on CSR and sustainability,” Sohota said.
Andrew Dixon of Burt’s Bees explained the sustainability ethos of his company, including a“Dumpster Dive” day in which employees get involved in waste management. Whole Foods Market shared its experiences in selecting and marketing natural cosmetics.
Sustainable packaging was the focus of the last session of the conference, and key speakers explored the gamut of solutions available to beauty companies. Summit participants also learned that cosmetic companies mainly focus on recycling and ecodesign to lower
their packaging footprint, whereas the take-up rate of bioplastics remains low. Case studies were given of companies with novel ap-proaches to sustainable packaging.
In addition to the main conference, 80 delegates attended two interactive workshops that zeroed in on two key aspects of sustainability in the beauty industry: green formulations and packaging.
The next edition of the Sustainable Cosmetic Summit will be held in New York, May 12-14, 2010.
More info: www.sustainablecosmeticssummit.com
Mintel Predicts CPG Trends for 2011
• From a natural market “shakedown” to “new retro,” Mintel, Chicago, has issued 12 predictions for CPG trends set to make
an impact in 2011. Here are a few of them.
• Redefining Natural: Get ready for a“natural shakedown,”according to Mintel. While all types of natural claims have grown in importance in all regions and across all product categories, the term“natural” is still ill-defined. Terms that are vague or not well understood
will come under fire and we are due to see an intervention of regulatory bodies. Also, expect to see a new focus on accentuating the positives of what is in a product, rather than emphasizing what is not in it.
• Professionalization of the Amateur: Mainstream brands are getting into a more serious“professional” arena, by bringing
into the home what used to require a specialist service—a trend that arguably has its origins in personal care markets, with“salon-style” hair treatments for home use. It will continue to expand to include household (“professional strength” cleaning products)
and food (chef-endorsed, restaurant-style meals).
• Sustainability stays focused on the Basics: Sustainability is not slipping down the priority list, but instead of seeing new
developments, expect to see a continuation of what we have seen—with a few twists, said Mintel. There will be a greater focus on
reduced packaging that promotes environmental responsibility in combination with uniqueness—think boxless cereal bars or cereals without the inner bag. Also, expect water usage to become a hot issue in 2011.
• Blurring Categories: How much more innovation can you get out of a category? Manufacturers’response to consumer needs is the
driver to developing hybrid products. Consumers don’t necessarily view products as being in one category or another, rather they look for
solutions that meet their needs, and that may be something that straddles multiple categories, according to Mintel. Beyond hybrid forms,
we also see a blurring of how consumers use products, such as personal care and home care products that do more than one thing.
• New Retro: Over the last year, there have been more big brands revitalizing old products
and old ad campaigns, tapping into the escalating trend of nostalgia—and there’s more to
come in 2011. This will be fleshed out with brands using old formulations, old package designs, and re-runs of advertising campaigns or new ads with a retro feel—such as the Unilever
tie in with“Mad Men” using key products like Dove and Vaseline.
“These annual predictions represent continuations of current big-picture trends, rather than major
changes in the marketplace and what companies are doing,”said Lynn Dornblaser, director of innovation and insight at Mintel.“Understanding the major trend areas and how they change from year
to year is essential for companies to be successful when developing and launching new products.”
More info: www.mintel.com
Will reviving old campaigns be a hot
sales tool in 2011?