“As new information and ingredients
have become available, KMF has continu-
ously reformulated and tweaked our prod-
ucts to use the cleanest and best
ingredients possible,” said Halpern. “There
are more and more new natural ingredients
becoming available daily.”
She noted that one of the challenges of
ever narrowing“natural standards”for body
care ingredients is the dramatically higher
cost of the acceptable ingredients.
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Ingredient No Nos
“So there are many raw materials allowed in
conventional personal care products that we
would never use in our products,” she told
HAPPI. “As this and other guidelines have
changed, so have our formulations. Ingredi-
ents once considered the best natural choice
have been replaced by new greener ingredi-
ents in our formulas.”
According to Halpern, new plant-based
surfactants have been incorporated into a
number of Kiss My Face products such as
Moisture Soaps and Shower Gels. The
company also utilizes a type of tapioca to
thicken some of its skin care products.
“And we love the antioxidant superfruit—pomegranate, acai, cranberry,
acerola—blend in our Breath Blast
Mouthrinses,” she added.
According to Halpern, because Kiss
My Face has been in the green marketplace for a while, the company has strong
relationships with numerous suppliers of
raw materials.
“(They) are happy to work with us to
determine appropriate raw materials for
our formulas,” she said. “The internet also
makes it relatively easy to find ingredient
suppliers and information.”
The web also makes it easy for con-
sumers to learn more about the products
they use, and forward-thinking consumer
product companies are making sure that
shoppers are hearing their messages.
“Ingredient communication is something that our consumers care about, and
the large number of visits to our website
have shown us that they want to hear from
us,”observed Beard of SC Johnson.“For our
company it’s a great way to engage with
consumers. We also believe that having the
right ingredients in our products is part of
the holistic approach to sustainability.”•
