natural children’s bath products. They come
in kid- and eco-friendly packaging—colorful
squishy pouches made with 82% less plastic,
according to the company.
Although it is an increasingly more
crowded space, Smith & Vandiver’s founder
and president Alida Stevens said there are
still growth opportunities in kids’cleansers,
especially when it comes to older children.
“There are lots of natural and organic
baby and adult products, and even more
‘simply fun’ or want-to-be natural children’s products, but we realized the market
was totally missing authentically natural
products for kids,” Stevens said.“And what
self respecting 5 year-old wants to take a
bath with a baby product? With Dino and
Ducky, there’s safe, pH balanced and certified natural fun in the tub—it’s a real win-
Tom’s of Maine has rolled out new six new natural
Beauty Bars, including Daily Moisture, formulated
with premium olive oil and natural vitamin E.
win with our fun, kid-friendly pouch and
International Product Solutions, the
Gloucester, MA company behind Soap
Soundz, also designs with kids in mind.
This fall, the company rolled out new Hy-
giene Heroes, a line of liquid soaps and
hand sanitizers that teach children how to
properly wash and sanitize their hands.
With each squirt, the bottle plays music and
provides a hand-washing message for the
length of time that hands should be
washed, approximately 20 seconds, based
on Centers for Disease Control and Pre-
vention (CDC) guidelines. Hygiene Heroes
hand soaps come in bright colors, fruity
scents and fun designs such as Princess Sa-
nipure and Captain Cleanhands.
Building a Business
One Bar at a Time
Soap is big business, but it is also small business too.
A visit to a local craft show or street fair or quick
search online reveals just how many people turn their
interest in soap into successful small businesses.
Take PJ Jonas, founder of Goat Milk Stuff (GMS).
This Charlestown, IN-based family business got its
start when PJ read the ingredient list on the baby
wash she was using on her children—and didn’t like
what she read. Setting out to craft her own soap,
she turned to her family farm for inspiration, specifically the goats they kept for milk.
“It started as just a hobby for the family’s use,
but as friends and relatives used it, they began telling
others how amazing the soap felt on their skin and I
started to get custom orders,” said Jonas.
Today GMS sells bar soaps like Oatmeal, Milk &
Honey (its top seller), as well as lip balms, lotion
sticks, bath bombs and even laundry soap. Its primarily internet-based business ships products to 50 states and internationally and 2010 gross sales will double last year’s numbers,
according to Jonas.
There’s a similar story at High Street Soaps, a newly “reopened”
niche soap company touting hand-crafted bars such as Oats & Goats
(featuring goat milk, ground organic oatmeal, scented with lavender
and patchouli essential oils) and its newest variant, Carrot & Honey
(an unscented bar made with organic carrots and local honey), which
was ready at the end of October.
High Street Soaps are handcrafted by Ardis Thompson.
High Street Founder Ardis Thompson was first drawn into the
soap world in 1999. After a quick hiatus to focus on raising her two
young boys, she’s back soapmaking again in Central Valley, NY and
selling bars at craft fairs and online.
“Soapmaking appealed to my scientific side as well as my love for
all-natural, earth-friendly alternatives,” said Thompson, who has a degree in environmental biology. “Once I started making soap I simply
couldn’t stop; soapmaking is a creative science and in my opinion it
can’t get much better than that.”