Awards (IPDA) at HBA Expo, Bella Una fra-
grances are packaged in a mulberry bark
box. Beneath the lid is an envelope sealed
with a handmade flower that contains a
handwritten“love letter” that inspired the
Queen Latifah has launched her second fragrance, Queen
of Hearts, with Parlux.
evening, from a casual lunch to a black tie
affair. It is a fragrance for everybody, for
everywhere and every occasion,” said Roth.
Two other prestige skin care companies
taking the plunge into the fragrance category this season are Laura Mercier and Sue
Laura Mercier’s Ambre Passion Velvet
EDP, and Ambre Passion Elixir, a 100%
deeply concentrated oil, are inspired by
Mercier’s longtime love of amber. And Sue
Devitt is going global with her Golden
Temple Effusion eau de toilette. This limited edition fragrance is comprised of Thai
healing botanicals such as deep rainforest
woods, exotic lily and wild red berries. A
percentage of the proceeds from the limited edition Golden Temple Effusion eau de
toilette will be donated to help bring safe
drinking water to Southeast Asia’s Golden
“This is my first foray into fragrance,
but I’ve had the desire for quite some
time,” she told HAPPI. “I recently took a
retreat to the Golden Triangle region of
Asia and returned so very inspired by the
early-morning mist rising from Thai-
land's bamboo forests most of all.”
Devitt developed the scent—designed
Big Deals in Fragrance...So Far
This year, more than ever, marketers had to be extra
selective with whom they decided to partner with for
upcoming fragrance ventures. After all, a simple
slip-up like an arrest or fashion faux pas can make
or break the next must-have juice.
Nobody’s hotter than Lady Gaga these days and
now, Coty’s got her. The singer signed a long-term licensing deal with Coty Inc. to create fragrances under
her name. According to sources, the first Lady Gaga
women’s scent—reportedly named Monster—is expected to launch in Spring 2012.
Coty is also linking up with prestigious Italian
fashion brand Roberto Cavalli in a license agreement
that will bear its first fragrance launch is in Spring 2012.
Effective Jan. 1, 2011, InterParfums Luxury
Brands will take over from P&G Prestige and lead the
development and distribution of Burberry (fragrances photographer Shannon Sinclair InterParfums recently entered into agreement with colorful fashion designer Betsey Johnson.
and cosmetics), Lanvin, Montblanc and Jimmy Choo brands in the
U.S. In addition, InterParfums and Clarins Fragrance Group U.S.—
responsible for the Thierry Mugler, Azzaro, Porsche Design, David Yur-man and Swarovski brands—will share and manage an expanded sales
force, according to the company.
Jones Apparel Group, Inc. also entered into an agreement with InterParfums for the creation, production, marketing and global distribution of women’s fragrances under the Nine West brand with an initial
launch planned for Fall 2011. Additionally, the company entered into an
exclusive worldwide agreement with colorful fashion designer Betsey
Johnson LLC for fragrance, color cosmetics as well as other personal
The Camuto Group and Parlux signed a five-year exclusive licensing
agreement to develop a signature women’s fragrance under the company’s heritage line, Vince Camuto. Projected to hit retail shelves in Fall
2011, the perfume is being billed as contemporary and refined.
Camuto is the master licensee for the Jessica Simpson Collection—
a brand Parlux knows well, having worked with the singer/actress/de-signer on her own fragrances, Fancy Jessica Simpson and Fancy Love
as well as her newest release, Fancy Nights.