working women right in the workplace, whether that be in an office, a hospital, a school, a library or wherever they may work,” said
Stephanie Molnar, chief executive officer of WorkPlace Media.“Reaching them there puts the brand top of mind just as these workday
purchases are being planned and executed.”
In a new study conducted by WorkPlace Media, a high percentage of working women don’t spend time during the day using traditional
forms of media such as newspapers ( 55.42%) and magazines (56%), compared to only 9.17% who don’t spend time using the internet.
While internet advertising is what many marketers have used to compensate for the decline in traditional media usage, 38.19% of
working women say that their hectic schedule has caused them to reduce their online surfing too.
“As working women continue to shift away from traditional forms of media to compensate for their hectic schedules, marketers are
compelled to find media that stands out and gets noticed,” said Molnar.“What better place to do that than right in the workplace where
they are focused?”
More info: www.workplacemedia.com
Pay Day Purchasing Decisions
• As any nine-to-fiver will attest, a new paycheck brings with it a familiar sense of freedom. And while that euphoria often
dwindles, it’s not a checking account balance that influences consumer behavior—it’s how close pay day is, say researchers studying consumer spending habits. Payday proximity actually changes consumer motives, response to messages and purchase behavior, according
to University of Utah marketing professors Himanshu and Arul Mishra. And this has implications for CPG firms given that more consumers are reportedly living paycheck to paycheck in the current economy.
The findings, which were published in the September issue of the Journal of Marketing, examine how consumers’behaviors change
as the length of time from their last paycheck increases.
“We find that not only do preferences change during such a short duration paycheck to paycheck, but also that they fluctuate between
a promotion and a prevention focus,” said Himanshu Mishra.
According to the research, newly paid consumers are more likely to spend money on“promotion-focused”products and services—those
Some people would go to any lengths to diminish the signs of aging.
the result of chemistry
and natural curiosity.