AXE TWEETS FANS
• Axe’s “One Night Only” concert series
took place Aug. 17 as rapper T.I. took the
stage for an intimate, top-secret show at
New York City hot spot Capitale.
Concert details were revealed to lucky fans
in stages just before the actual event. T.I.
teased the performance on his official fan
site in the days leading up to the show—and
the venue, date and time were released
hours before the show via Axe’s social media
platforms, including Facebook and Twitter.
The concert heralded the addition of Axe
Music, the newest product line featuring a
body spray, shower gel and shampoo.
Marking T.I.’s highly anticipated return to
the stage, the show featured a number of
guest appearances and included tracks from
the rapper’s soon to be released album,
Rapper T.I. at his secret concert for Axe Music, the newest line of products from the Unilever brand.
Lucky 13 Get
The Star Treatment
• Thirteen women who succeeded in
battling cancer enjoyed red-carpet treatment at “Celebrating the Beauty of Life:
Star Styling for Cancer Survivors.” Salon
owner and celebrity stylist Adrian De Berardinis organized the event.
De Berardinis collaborated with John
Theurer Cancer Center at Hackensack University Medical Center, Hackensack, NJ, and
Gilda’s Club. Event sponsors included
beauty brands such as CND, P&G Prestige,
Elizabeth Grant, Completely Bare and
The women were treated to cuts and
color by De Berardinis and his team,
makeup applications, a photography session, jewelry styling by Jamie Wolf and
manicures by CND nail professionals Kris
Kiss and Claudine Morgan. •