Down & Up & Down Again?
The surfactant industry braces for more bumps and dips, as it looks like the global
economy is starting to slip again.
Tom Branna • Editorial Director
UH, OH. HERE WE GO AGAIN. The global economy looks as if it’s be- ginning to slip back into recession—and that’s bad news for marketers of
household and personal care products and
their surfactant suppliers. Surfactants, of
course, are found in a wide range of products, including shampoos, personal cleansers, laundry detergents and household
cleaners, so suppliers are acutely aware of
when the economy begins to weaken. And
right now, in the U.S., Western Europe and
Asia, the economic recovery appears to be
slip sliding away. For example, in the U.S.,
instead of growing at a 2.4% annualized
pace in the second quarter, real gross domestic product will likely be cut to a 1.3%
annual rate, according to some economists.
“We would like to believe the recession
is over, and are fortunate to have participated in strong sales results earlier this
year,”noted Bill Klein, global product man-
ager, surfactants, AkzoNobel Global Per-
sonal Care.“However, the overall economy
is still struggling to create jobs and the re-
covery is reported weaker than expected.
Consumers remain very concerned and this
is reflected in their spending, which is im-
pacting our customers (retailers).”
Croda, like many other suppliers,
posted strong second quarter results, but
Damian Kelly, business development
manager, home care and functional spe-