ors and fragrances. From PTI’s Blissliving
Home line is Vital Voices, a range of candles in novelty tins made by Rehab Craft,
which trains and employs people with dis-abilities.
At Illume, Fall 2010 fragrances include
rich gourmet scents such as Applewood,
Heirloom Pumpkin and Roasting Chestnuts within its Fall Splendor Collection, as
well as Persimmon & Spice, Quince Cypress, White Thyme & Pear and Earth Rose
in the Modern Naturals collection.
Also new to the Illume scent stable is
Woodfire.“Wood-blended fragrances have
been up-trending for a few years…the influence is coming from nature and the trend
of natural and rustic woods in home décor,”
Yankee Candle is also going rustic with
Mountain Lodge, which features cedar-wood and sage. Additional Fall scents include gourmand mixes such as Creamy
Caramel, Spiced Orange, Apple Cider and
Febreze Set & Fresh delivers value
and design, according to P&G.
Cranberry Orange. For holiday, Yankee
Candle will stock Holiday Garland, a mix
of fresh cut pine and cranberry, Winter
Wonderland and Christmas Tree, which
teams pine and eucalyptus.
At S.C. Johnson, the 2010 Glade holiday
lineup will include 10oz. three-wick soy-based candles, a 2oz. soy-based candle and
a 10oz. gift pack in two scents—
Pomegranate & Cranberries and Fresh Pine &
Cedar—within the Fragrance Collection by
A Good Buy
While seasonal scents entice consumers
as the weather cools, value will remain
paramount. As the economy goes
through what looks to be a very slow recovery, marketers need to make consumers feel comfortable about their
purchase, even in the environmental fragrance market.
“[The economy] is still a big issue for
consumers,” said Warus. “They are out of
work or have limited funds. They ask
themselves ‘Do I need an air freshener?’
You need to make them feel good about