Sales: $1.4 billion (estimated)
Christian Courtin-Clarins, chairman; Philip Shearer, chief executive
officer; Jonathan Zrihen, president and chief executive officer, Clarins USA and Canada
Skin care, fine fragrances, color cosmetics and sun care products
Multi-Active Nuit skin care, Bright Plus HP Line and Intensive
Brightening Smoothing Serum, Gentle Refiner exfoliating cream,
Clarins Gentle Peeling Smooth Away cream, Multi-Active Skin Renewal Serum, Gentle Beauty Soap, Delectable Self-Tanning
Mousse SPF 15, Everlasting Foundation SPF 15, Eau des Jardins
fragrance, Thierry Mugler Womanity fragrance
Fast Fact: Clarins has been nominated for two QVC ustomer Choice Beauty Awards. Clarins Self Tanning Instant Gel and Clarins Defining Eye Lift received nods in the Best Faux Tanner and First On Q - Spa, Salon & Skin Care categories, respectively. Winners will be announced on Aug. 28.
Like most department store beauty brands, Clarins was hit hard
by the recession. HAPPI estimates that Clarins 2009 sales dipped
from $1.5 billion in 2008 to approximately $1.4 billion.
According to Kline & Co., in the U.S., the weak economy
has forced department store share of the total market down another two points in 2009 versus 2003 levels, according to a new
study. The decline has prompted both marketers and retailers
to actively engage customers with purchase incentives, loyalty
programs and even direct sales. Brands like Lancôme, Estée
Lauder and Clarins have stepped up marketing directly to customers with online enticements like bonus gifts and free shipping with purchase.
“Savvy brands are employing a mix of complementary chan-
nels, including online sales, catalogs, and social networking to
maximize their reach and target consumers in the format that’s
most comfortable for them,” explained Karen Doskow, industry
manager for consumer products research at Kline.
17. Amore Pacific
Sales: $1.3 billion
Kyung-Bae Suh, president and chief executive officer