rich matte finish. And, they are clinically proven to increase moisture
content after 28 days.
The formulations feature carnauba wax to ensure a smooth application; coconut extract, known for its microbial and moisturizing properties; and peppermint oil to cool and soothe inflamed or
irritated skin while freshening breath.
Urban Decay is also tapping the plumping marketplace with
Lip Junkie Lip Gloss, a new“super-shine and long-lasting color”
ranging from sheer to medium coverage. The luxe mint-flavored
formula is laced with Maxi Lip, a key collagen boosting ingredient that moisturizes and actually plumps lips an average of
40% when used daily for a month, according to the company.
And, after hours of overtime, next month the team at M∙A∙C
Cosmetics will launch the most advanced long-wear formulations
they’ve ever created, according to the company.
The New Pro Longwear SPF10 Lipcremes offer full coverage,
breathable lip color that creates a comfortable cushion and subtle
shine while staying true up to 12 hours.
Three Custom Color Specialists is also banking on long-wearing capabilities with its new Caramel Rose Stain for Fall. According to the company, this earthy rose shade is a multi-tasking
formula that works for lips or cheeks.
“We are seeing a trend toward bolder, fuller coverage colors
in lip, cheek and eye products,” said Chad Hayduk, co-founder,
Three Custom Color Specialists, New York, NY.“The fuller pig-
ment allows you the versatility to control the amount of cover-
age simply by blending.”
but with a“whisper light texture that‘fixes’but is completely im-
perceptible,” she said.
Here is a list of new ingredients introduced by
industry suppliers during the past 12 months. To
learn more about the materials listed, contact the
2011 and Beyond
So, what are the future trends in color cosmetics for 2011 and
According to Lennard of Euromonitor, there will likely be
“polarized trends” in U.S. color cosmetics in 2011.
“On the one hand, the recession has given rise to a new
breed of budget beauty lines from the likes of Payless,” she told
HAPPI.“On the other hand, there is a smaller but growing mar-
ket for professional makeup. At-home airbrush kits are expected
to sell well, as are professional color cosmetics ranges such as
Smashbox, which was originally developed as a professional
Dunaway of E.L.F. agrees that advancement is key for the
next generation of color cosmetics.
“The future trends in color cosmetics are technology driven
and ingredient focused. Look for components that have cutting
edge characteristics and functions for a unique beauty experience and formulas that have key ingredients with specific enhancing or corrective benefits,” she said.
New and innovative ways to provide formulations that are
truly multi-purpose are ideal, added Strand of Pixi, as well as
“treatment-based”cosmetics that simply make you look like you
have just a good night sleep.
For example, the next generation of powders would mattify
• AkzoNobel, Global Personal Care
Tel: (888) 331-6212
INCI: Acrylates copolymer
Suggested use levels: 10-20%
Applications: Color cosmetics
Comments: Dermacryl C film forming polymer is particularly
well suited for use in O/W mascara and eyeliner formulations.
This polymer offers a number of consumer friendly benefits because it forms clear, substantive, flexible films which can improve resistance to wear, enhance water resistance, build
volume and give a soft natural feel. Although substantive, the
Dermacryl C polymer films are easily removed with warm soapy
water or standard makeup removers.
Dry-Flo Elite BN
INCI: Aluminum starch octenylsuccinate (and) boron nitride
Suggested use levels: 1-20%
Applications: Color cosmetics, powder, skin cream and lotion
Comments: Dry-Flo Elite BN starch combines the lubricity
properties of boron nitride with the functional properties of
Dry-Flo PC starch. Due to special processing, the boron nitride