step with the new One Step Correct—an innovative triple-swirled
helix serum that color corrects, brightens, primes and nourishes,
according to the company. Additionally, an infusion of Stila’s exclusive Ionic Mineral Complex improves the skin over time. Three
color-correcting brighteners in the product each add a unique element to the formula: green minimizes redness; lavender counteracts sallow undertones and peach brightens, illuminates and
helps diminish the appearance of sun spots.
In response to the demand for facial cosmetics that also work as skin care, more natural product marketers are taking the plunge
in color cosmetics. For Fall 2010, Lush is
adding makeup to its repertoire with Colour
Supplements. Made with natural soya and
rice bran oils, the crèmes can be added to
moisturizer for a blendable base.
Juice Beauty, known for its organic skin
care products, also branched out into the
category this summer with its new Perfecting Foundation. Packed with organic ingredients that leave the complexion looking
refreshed, a combination of organic aloe
juice, fruit extracts and minerals provides a
long-wearing cream-to-powder finish.
Concealers are also seeing more unique
ingredients this season. Napoleon Perdis’new
Mighty Concealer Pen is infused with hydro-gel technology to deliver a smooth, long-lasting finish and a radiant complexion in just a
“These days, consumers pay close attention to ingredient decks—and so do we,” said
Perdis, who adds that his NP Set line for Target uses as many natural ingredients as possible, such as jojoba oil and sunflower oil.
Over two years in development, Too
Faced introduces for Fall 2010 a“high-per-formance” concealer with vitamins A, E and
Chilean tree bark plant extract to moisturize
skin and fight puffiness. A blend of natural
marine peptides and hyaluronic filling
spheres help smooth surface imperfections,
according to the company.
Lorac, known for its “red carpet looks,”
rolled out its Evening Out complexion kit this
season. This all-in-one“perfecting”set features
two paraben-free cream concealers and an
oil-free powder/foundation packaged in a
sleek compact for touch-ups on the go. The kit
is available in light, medium and tan to suit all
And, for those who want a pop of color on
the cheeks with anti-aging benefits, QVC’s Laura Geller claims to
have the answer. Her latest introduction, new Air Whipped Blush,
creates the illusion of a perfectly flushed cheek with a velvet-
smooth finish. Plus, this unique new blush features a smoothing
topical dermal filler to restore skin’s volume and refine its texture
so it radiates with a natural, youthful-looking luminosity, accord-
ing to the company.