Hair products sold in U.S. department stores continue to see retail sales success.
Hair Care Product Sales Up in Department Stores
• Hair products sold in U.S. department stores—in particular, styling and mousse products and hair conditioners—continue
to see retail sales success, according to a new report from The NPD Group, a Port Washington, NY-based research firm.
“The growth in styling and mousse products, as well as conditioners, is the latest evolution in what appears to be a growing
trend in hair care products sold in the department store channel,”said Karen Grant, vice president and global industry analyst, The
The total hair category increased 5% in dollar sales January through May 2010, compared to the same time last year. The boost in the
hair category is mostly due to the double-digit growth in the styling/mousse and conditioner sub-segments.
Styling/mousse hair products grew an impressive 34% in dollars, while conditioner hair products grew 12% in the first five months
of the year. The increases in dollar sales have been consistently growing each month of this year so far.
More info: www.npdgroup.com
Focus on Health Is Good for Household, Personal Care
• More than half of all consumers (54%) say they have recently changed their views on health and wellness, according to sta-
tistics taken from The Hartman Group’s new study, Reimagining Health & Wellness 2010. And this increased focus on living a healthier life can be seen in the personal care and household products sectors.
In the past few years, consumers have become increasingly aware of the wellness implications of personal care and household products. According to the Bellevue, WA-based market research firm, 43% of consumers surveyed said personal care products being “
non-toxic” is important and 33% believe cleaners being‘natural’is important.
Much of this is due to discourse around the sustainability trend and discussion about the intersection of personal and environmental health. Furthermore, mainstream brands creating or acquiring natural line extensions in these categories is making alternatives more
accessible, according to Hartman.
Migration from conventional to more “natural” products signals a growing awareness of physical wellness beyond just food and exercise. It also reflects a broader consideration of things that influence health, from things not only in the body, but also on and around
the body, the company said.