Every category in the beauty industry was hit hard by the recession,
but fine fragrance was hit particularly hard. No wonder then that
Coty’s sales plunged last year, falling from $4 billion in fiscal 2008.
By category, fragrance accounted for 59% of sales, followed by
color cosmetics (22%) and skin, sun and personal care (19%).
While sales have tumbled, that hasn’t stopped Coty from
rolling out new products. Since January 2009, Coty Inc. has
launched more than a dozen new fragrance, skin care and color
products to the market, and announced five new partnerships with
well-known celebrities, designers and lifestyle brands.
Those partnerships have already yielded several new products
with more on the way. For example, a deal struck with Beyoncé
Knowles in September 2009 led to the introduction of Heat in early
2010 in North and South America with subsequent plans to launch
in Europe and key markets throughout the world later this year. In
other moves, Bottega Veneta and Coty formed an exclusive partnership to create, develop and distribute a line of fragrances, which
will be Bottega Veneta’s first fragrance collection. Coty also entered
into a license agreement with global lifestyle brand, Guess?, Inc. to
develop and market new fragrance lines. As part of the new partnership, Coty is distributing existing Guess fragrances.
In other news, in March, Coty signed Alejandra Ramos,
Solange Knowles and Zooey Deschanel as Rimmel ambassadors.
The three will team up with Kate Moss, Georgia May Jagger and
Coco Rocha as the“aspirational ambassadors”of Rimmel London.
Finally, in honor of the Coty-DKMS Linked Against Leukemia
partnership, Coty helped to raise a record $1.8 million dollars to
support the DKMS 4th Annual Gala held on April 29 at Cipriani
42nd Street in New York City. The money will help register more
than 19,000 bone marrow donors and work to save lives worldwide. Coty is the sole corporate sponsor of DKMS Americas.
Sales: $3.1 billion
$3.1 billion. Net loss: $48.6 million
S. Curtis Johnson, chairman; Edward F. Lonergan, president and
chief executive officer; Norman Clubb, executive vice president and
chief financial officer; Gregory F. Clark, senior vice president, global
value chain; James W. Larson, senior vice president, global human
resources; John W. Matthews, senior vice president, corporate affairs and chief of staff to the president; Scott D. Russell, senior vice
president, general counsel and secretary; Nabil Shabshab, executive vice president, global portfolio management; John Alexander,
regional president, Americas; Pedro Chidichimo, regional president, Europe, Middle East and Africa; Moreno Dezio, regional
president, greater Asia Pacific
Fast Fact: The Diversey name extends back to 1923, with the formation of Diversey Corporation in Chicago. Later it was known as Diversey Lever. In 2002, Johnson Wax Professional acquired the company from Unilever NV. The combined company was known as JohnsonDiversey, Inc. until March 2010.
Cleaning and hygiene solutions and services that are used in commercial, institutional and industrial facilities. The company operates
in six categories: food service, food processing, floor care, rest-room/other housekeeping, laundry and industrial. Brands include:
Complete, ShowPlace, SnapBack, Virex, Alpha HP, G-Force, Crew,
Soft Care, Good Sense, Endbac, Signature, J-Fill, Taski, Jonmaster,
Suma, DuBois, Dify and Divermite. In addition, the company owns