Sojitz Creates Naturecia
• JAPAN: Japanese conglomerate Sojitz Corporation has entered cosmetic market
with its own mail-order line. Sojitz Cosmetics Corp., a wholly-owned subsidiary of
Sojitz Corporation, is touting the Naturecia brand.
The series, which consists of lotion, essence and cream, features 100% deepwater from the Toyama Bay, which reportedly contains an abundance of minerals, and water from the Izumo Yumura hot spring, which has “high osmotic
pressure effects” as the base.
International partnerships and licensees
in France, Germany, Great Britain, Italy,
Australia and the United Arab Emirates.
More info: www.fragrance.org
other firms. With LVMH Fragrance
Brands, Givenchy, Kenzo, Pucci and
Fendi’s fragrance brands’ creative platforms are to remain separate and independent from one another.
LVMH Creates Fragrance Unit
• FRANCE: LVMH Moët Hennessy
Louis Vuitton is creating a new structure
called LVMH Fragrance Brands—
comprising Givenchy, Kenzo, Pucci and
Fendi—within its perfumes and cosmetics division. The aim is to regroup the
sales forces of those brands while maintaining each one’s individual creative,
marketing and communications activities.
In the past, some of the fragrance
brands created by LVMH-owned brands,
such as Marc Jacobs (Parfums Givenchy)
and Christian Lacroix (Parfums Christian
Dior), ended up being outsourced to
Colgate To Stop Selling Stock
On Amsterdam Exchange
• NETHERLANDS: Colgate-Palmolive
Co. has received approval to stop selling
its common stock on the Amsterdam
stock exchange. The shares were scheduled to be delisted from NYSE Euronext
Amsterdam before the opening of the
market on June 21.
Colgate-Palmolive delisted from
NYSE-Euronext Paris in April. It also
plans to remove its stock from other European exchanges. The stock trades in
Frankfurt, London and Zurich.
L’Occitane’s IPO Funds
Earmarked for New Stores
• HONG KONG: L’Occitane plans to
use the money raised from its recent IPO
in Hong Kong to open a number of new
stores and make improvements to its
manufacturing sites. The luxury skin care
group—the first French firm to have an
IPO in Hong Kong—raised more than
$700 million, according to a number of
According to the French cosmetics
and skin care firm, it has designed ap-
proximately 65% for new L’Occitane and
Melvita store openings globally, which
may include“high-growth emerging mar-
kets such as China, Brazil, Russia, India
and Mexico,” as well as countries where
it has“not yet achieved a mature presence
such as Japan, the U.S., the UK, Germany
L’Occitane said 20% of new funds will
be used to extend and improve of manu-
facturing plants in Manosque and Lagorce
and to build a new central warehouse.
Approximately 5% of the funds have
been earmarked equally for the development of research and development and
internet and e-commerce channels, and
10% is slated for working capital, according to a statement released by the company ahead of the offering.
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