biotin plus ceramide and argenine. With
the aim of blocking secondary factors
contributing to hair loss, the line’s thickening products reportedly incorporate a
Happi columnist Colin Hession thinks
L’Oréal has a winner on its hands with the
line, which should make its way to the U.S.
later this year.
“Male hair care in salons and the top
end of retail has been a glaring hole wait-
ing to be filled,”observed Hession, manag-
ing director, Colin Hession Consulting.
“Colomer’s American Crew had things its
own way for too long, and has seemingly
failed to drive home its advantage.”
Goldwell is also looking to tap into the
men’s market with new Dualsenses for
Men, a line that incorporates Goldwell’s
“Instant Microfluid Technology.” The col-
lection includes Power Gel, which provide
strong hold and protects against moisture
loss with ingredients such as guarna caf-
feine complex, and an Activating Scalp
Tonic, a leave-in product that fortifies and
revitalizes the hair and scalp with a sooth-
ing, cooling effect.
Salon vs. Store Brands
The chatter across the beauty industry has
focused on the recession, and the same
buzz can be heard in the hair care market.
Market analysis has shown that women
have been stretching out the amount of
time between salon trips in an effort to cut
costs, and consumers who may have traditionally purchased salon products have experimented with other options.
“Consumers are frequenting the salons
less often and trying out products in mass,”
said Garnier’s Peeler.
“We did see a softening—everyone
did—especially in the retail sector. Hair
care and styling, across the board, did slow
down,” said Goddard.
While Goddard told Happi that there
Hair Styling •