• Hair Styling
aloe vera, and a
mousse that features sweet orange
extract. In addition,
Fresh Start collection includes new
specifically a no-frizz crème and a
refreshing mist. The
mist is said to eliminate odors and
leave hair smooth
and shiny. All four
styler products hit
shelves in March.
hairspray collection to be as wide reaching
as possible, we wanted to support our collection with non-aerosol versions of our
top-selling aerosol formulas,” Peeler said.
Bamboo is also a key ingredient in Sebastian Professional’s Volupt Spray, part of
its new Volupt range which rolled out in
February. The volume-building spray gel is
also formulated with “cushion particle
technology” and flexible polymers that deliver volume, softness and heat protection,
according to the company.
Also riding the natural wave is Alberto
Culver’s TreSemme, which has rolled out
new stylers this spring. Under its TreSemme Naturals umbrella is a new finishing spray, a non-aerosol product
A Time for Texture
While most consumers are comfortable
with sprays, gels and mousses, Redken delivers hip style via waxes, crèmes and
pastes—products that often attract a
younger demographic. To serve this style
savvy audience, the company has expanded its collection in 2010 with new Wax
Blast 10 and Structure Wax 17.
“Both Wax Blast 10 and Structure Wax
17 are two innovative formulas that are
completely unique to Redken’s Styling collection,” Cathi Bell, director of marketing,
Redken US, told Happi.
According to Bell, Wax Blast 10 high
impact finishing spray wax is Redken’s first
aerosol spray wax that utilizes microwax
technology to provide the finish of a wax
with convenience and lightness of a spray.
Structure Wax 17 provides Redken with a
truly classic hard wax formula with maxi-
mum hold, according to Bell.
Hit the Beach (Or Look Like You Did)
Forget self tanner. If consumers want to look like they’ve spent a day on the beach, there’s a wave of new styling products that can help.
Take PreGame Texturizing Spray from A Beautiful Life Brands LLC, for example. This all-natural, salt-based beach spray formulation contains
argan oil, Dead Sea salt, pink Himalayan salt, aloe vera extracts, grapefruit seed oil and honey to nourish hair and scalp and create beach texture,
according to the Lambertville, NJ-based firm.
P2 by Philip Pelusi has rolled out BeachComber, a water-based styling and treatment paste infused with an organic cocktail of plant extracts
and antioxidants, including cane juice granules, grapefruit, lemon and olive oils, apricot and milk thistle. A paste, it builds waves and texture,
smoothes hair cuticles, increases root volume, provides flexibility and gives hair that sexy, fresh-from-the-beach waviness without typical product
build-up, according to the company. It can be applied to dry hair as a mid-day grooming and styling product, worked throughout wet hair for a
root lift or used in a lightweight, air-dried look.
Frédéric Fekkai is beach-bound too. The Fekkai Summer Hair Marine Collection for 2010 includes Beach Waves, a lightweight styling spray
that, when applied to damp or dry hair, creates “instant tousled, touchable, windswept texture.”