Skin care industry executives
report success in anti-aging
and revitalizing SKUs for
2010 and beyond.
Melissa Meisel • Associate Editor
YOUTHFUL SKIN is beautiful skin, according to popular culture. Most shoppers, regardless of their ages, want that celebrity luminescence frequently seen in movies, magazines and on
TV. These looks are often obtainable from a plethora of skin care
products available in the health and beauty aisle. From anti-aging
serums to exfoliating scrubs, today’s roster of skin care SKUs can
assist almost anyone hoping to look younger.
The marketplace for skin care is maintaining its own after
weathering the stormy economy of 2009. Total sales of skin care
rose 1.9% to $2.17 billion for the year ended Feb. 21, 2010 in supermarkets, drugstores and mass-market retailers excluding Walmart, according to SymphonyIRI, a Chicago, IL-based market
“People are looking for simple ways to look and feel better.
Given these economic times, investing in skin care is an econom-
ical and effective way to do this,” observed Heather Woolery-
Lloyd,University of Miami, Department of Dermatology, Miami,
FL. “Consumers are increasingly educated on the benefits of a
proven skin care regimen and are willing to invest the time and
money to achieve results. Effective proven skin care is now avail-
able at affordable prices. Some of the best skin care research comes
from drugstore brands.”
Body anti-aging products jumped considerably, according to
SymphonyIRI— 55.5% to $23.1 million, with brands such as Olay
and Nivea leading the way. Facial anti-aging rose 4.7% to $777.6
million, led by Olay (again) and L’Oréal. Acne treatments stayed
almost flat at $370.8 million.