the fashion world, as well as the shift from nail salons to at-home application as economic instability motivated consumers
to forego salon visits. Nail industry marketers also responded
well to consumer demand and focused on new launches, offering a wide range of new products to engage the recession-stricken consumer, according to Kline.
The fragrance category suffered the most, while other
toiletries–which includes personal cleansing products,
shaving products, and deodorants–suffered the least.
“The beleaguered fragrance market took an even harder hit
in 2009 than it did in 2008, when we started to see serious decline,” noted Nancy Mills, industry manager for Kline’s consumer products practice.“There are a number of factors contributing to this, including fragrances losing their appeal as gifts, and over-crowded selection of fragrances leading to consumer confusion. On the other hand,
anti-bacterial hand gels had a stellar year, with sales partly boosted by the unfortunate H1N1 flu epidemic. It is evident that practical purchases and small indulgences kept the industry alive during this very difficult period.”
More info: www.klinegroup.com
The nail polish category posted double-digit increases in 2009, according to Kline.
2010 FiFi Top 10 Finalists Announced
• The Fragrance Foundation has announced the top 10 finalists for the 2010 FiFi Awards. The finalists were formally recognized
at the FiFi Finalists Breakfast on April 23.
ABC TV reporter Lauren Glassberg hosted the proceedings, which were held at The Mandarin Oriental Hotel in New York. During
the breakfast, FiFi awards were presented to
the individual winners for Editorial Excellence
in Fragrance Coverage (Women’s Scent Feature Women’s“Scent Bite” Men’s Scent Feature Blog) as well as Technological
Breakthrough of the Year. In addition, the
breakfast schedule will include the announcements of the finalists competing for
Perfume Extraordinaire of the Year and the
Fragrance Hall of Fame.
So who are the FiFi finalists? They include
bebe eau de parfum, Lola Marc Jacobs, D&G
Fragrance Anthology, Givenchy Play, Avril
Lavigne Black Star, Halle by Halle Berry, Super
Samba Man, Bond Bo. 9 Astor Place, Jo Malone Vanilla & Anise, Natori, Black Fleece by
Brooks Brothers EDT, In Bloom by Reese
Witherspoon, Vertical and many other scents,
as well as bath and body lines, interior scents
and campaigns of the year. (For a complete list
of the nominees, see www.happi.com.)
The winners will be announced at the annual red-carpet FiFi Awards Celebration next
month, which is considered the“Oscars”of the
fragrance industry. Attended by a who’s who of
the fragrance world, celebrities and VIPs, the
evening recognizes and celebrates the genuine
talents of the fragrance community by awarding 26 individual crystal sculptures designed to
resemble a delicate perfume drop.
More info: www.fragrance.org •
FAST • EASY • EFFICIENT
Search for YOUR Silicone Solutions www.chemsil.com
The Chemsil Equivalent search function was
designed with the personal care industry in mind.
1. ENTER any silicone suppliers tradename,
number or INCI name
2. CLICK Find Your Chemsil Equivalent
3. RESULTS ... YOUR Chemsil Silicone Solution