V.P./EDITORIAL DIRECTOR: Tom Branna, email@example.com
ASSOCIATE EDITORS: Melissa Meisel, firstname.lastname@example.org,
Christine Esposito, email@example.com
COLUMNISTS: Harvey Fishman, Navin Geria, Suzanne and Bob
Grayson, Colin Hession, Katie Middleweek, Patrick Ropella,
CONTRIBUTING EDITORS: Renata Ashcar, Shyam Gupta,
Nancy Jeffries, Vispi Kanga
PRESIDENT: Rodman J. Zilenziger, Jr., firstname.lastname@example.org
EXECUTIVE VICE PRESIDENT: Matthew J. Montgomery,
PUBLISHER: Art Largar, email@example.com
ASSOCIATE PUBLISHER: Beth Russo, firstname.lastname@example.org
Baudry Boisseau Associates
Tel: 32-2-513-06-47 • Fax: 32-2-514-17-38
ADVERTISING SALES (Hong Kong, Taiwan & China):
Michael R. Hay, Ringier Trade Publishing Ltd.
Hong Kong (852) 2369 8788 • Fax: (852) 2869 5919
PRODUCTION DIRECTOR: Sharon Messner, email@example.com
ART & TECHNICAL MANAGER: Michael Del Purgatorio,
ONLINE DIRECTOR: Paul Simansky, firstname.lastname@example.org
WEB MANAGER: Jason Lawton, email@example.com
CIRCULATION MANAGER: Joe DiMaulo, firstname.lastname@example.org
WEB STRATEGY COORDINATOR: Ellen Schutt, email@example.com
To renew/subscribe/update subscription information, please
visit www.happi.com. Or contact: firstname.lastname@example.org
Tel: (201) 825-2552 ext. 374 Fax: (201) 825-6582.
A Rodman Publication
70 Hilltop Road
Ramsey, NJ 07446 USA
Tel: (201) 825-2552
Fax: (201) 825-0553
happi—Household and Personal Products Industry (ISSN 0090-8878) is published
monthly on the 10th by Rodman Publishing Corp., 70 Hilltop Road, Ramsey, NJ 07446
USA. Phone: (201) 825-2552. Fax: (201) 825-0553. Periodical postage paid at Ramsey,
NJ 07446 USA and additional mailing offices. Publications Mail Agreement No 40028970:
Return undeliverable Canadian addresses to: Circulation Dept., PO Box 1051, Fort Erie,
On L2A 6C7. Circulation Dept.: circulation rodpub.com.
POSTMAS TER: Send address changes to Happi, 70 Hilltop Road, Ramsey NJ 07446 USA.
Free subscriptions to Happi are available to qualified individuals. Others are as follows:
U.S. one year $85; two years $115. Outside U. S. and overseas: one year $105 (U. S.), two
years $150 (U.S.). Single issue: $12 (except for February, July and October, $15). 5% GST
required on Canadian orders. GST#134451756. Foreign Airmail: one year $195 (U.S.). Make checks payable in U.S. dollars through a U. S. bank. American Express also accepted. The
publisher reserves the right to determine qualification of free
subscriptions. Missing Issues: Claims for missing issues must
be made within three months of the date of the issue. PRINTED in USA. Happi’s circulation is audited by BPA International. Authorization to photocopy items in Happi for internal or personal use, or internal or personal use of specific clients, is granted by Rodman
Publishing, provided a base fee of U.S. $1 per page is paid directly to: Copyright Clearance Center, 27 Salem St., Salem, MA 01970 USA.
DURING A CONFERENCE session on social networking, I realized that with all the talk about Facebook, LinkedIn, You Tube and the like, the opportunities to sit down and exchange ideas in a
relaxed atmosphere are few and far between these days. For all the talk
about how productive technology has made us, we’ve lost a bit of the
human touch along the way. After all, most email exchanges aren’t exactly free-flowing nor all that thought-provoking. And unfortunately, the
cosmetic industry lacks an event that requires minimal time or monetary
commitment from attendees. But now, Happi is happy to fill that gap.
Next month, Happi will launch its inaugural Breakfast Seminar Series. The May 19 event, which is sponsored by International Specialty
Products, will feature expert insights on the fast-growing anti-aging category from well-known dermatologists Dr. Diane Berson and Dr. Karen
Burke, as well as Carrie Gross, president and chief executive of Dr. Dennis Gross Skin Care. These three industry leaders will look at the scientific issues surrounding aging skin, as well as provide ideas on how to
successfully launch products in an increasingly competitive environment.
The session will be held at Opia, a midtown New York City restaurant, and will kickoff with breakfast at 8: 15 am. We’ll conclude before
11 am, which gives you plenty of time to get back to the lab or office
to start putting all the great ideas you’ve learned into action.
To find out more about the seminar, log on to Happi.com or see
p. 67 in this issue. Of course, if you want a more personalized touch, give
me a call (201-825-2552) and I will fill you in on the seminar.
In the meantime, be sure to read this edition of Happi, which includes an in-depth report on the ethnic hair care market (p. 57) and
how the recession’s impact may affect fine fragrance sales in “Fine Fragrance Launches & Post Recessionary Consumers,” by Eric Zeitoun of
Dragon Rouge USA (p. 45).
The recession made more than a few household cleaning product
companies skittish, but those that kept spending on R&D were rewarded with greater market share, as shown on p. 79. Lastly, ignorance
isn’t bliss—especially when it comes to green initiatives. Experts say
many consumers remain unaware of personal care companies’ efforts
in this critical area. Find out why on p. 68.
We hope you enjoy this edition of Happi. We invite your comments
and suggestions, and look forward to welcoming you on May 19.