Developing sustainable per- sonal care products is not only the right thing to do, it can be profitable too.
growing target market for goods that are
green, natural, etc., which is well over 50%
of the population.
Sustainability of Resources: Ensuring
the availability of resources to continue to
make and sell goods is another imperative
that suppliers and manufacturers must embrace. For example, cutting down all of the
trees in a forest will not help the shareholders of paper companies, let alone
Lowered Costs/Increased Efficiency:
There are countless ways to save money
and increase efficiency so that marketers
can enhance the bottom line and stave off
the narrowing of margins that occurs in
every industry as it reaches the maturity
stage of the life cycle.
Product Differentiation and Competitive Advantage: Every marketer
knows that in the hyper-competitive world
of ingredients and products, notably in personal care/cosmetics, it is crucial to main-
Do your products deliver what they promise? Of course they do. However, the
key question is: What do your customers actually experience when they use
them? Our “Feelosophy” is about enhancing Personal and Home Care applications
to include the key dimensions of an all embracing product experience. We
systematically research what consumers perceive and feel. We improve the
effect of formulations and develop technologies that simplify product usage and
boost convenience for consumers in daily life. This expertise is bundled into
cutting-edge concepts designed to give consumers a holistic product experience.
As a global company, Cognis knows the markets it serves. We are a market leader
in the personal and home care industries, backed by more than 160 years of
competence in natural chemistry and, in particular, 60 years of experience with
natural active ingredients. How about joining our well-being Feelosophy?