its formulations for a relaxing effect.
In contrast, everyone needs a pick-me-up now
and again. That’s why Origins is happy to reintroduce the Gloomaway Collection, bath and body
treats designed to brighten your day and liven
your spirits. Back by popular demand, the collection features grapefruit essential oil paired with
field mint and sweet orange. Discovered more than
300 years ago on the tropical paradise of
Barbados, grapefruit essential oil is used today by
aromatherapists to calm nervous exhaustion and
produce an uplifting, joyous and balancing environment, according to Origins.
Finally, with the launch of its newest fragrance
variation, Lush’s vanilla is sure to be the new chocolate (a classic). The aromatherapy-based range of
bath and body products starts with the smooth, velvety and delicious base of vanilla, blended with
tonka bean and jasmine. According to Lush, vanilla
evokes comfort and a sense of calm for some while
creating the feeling of confidence for others—making
it a “win-win” ingredient for the company.
Finding the right ingredients is imperative.
Aromatherapy experts say it takes great skill to
craft effective products.
“There is an art to formulating with essential
oils,” noted Mr. Harrison. “The formula must be well
structured—stability-wise and therapeutically-speaking, and the resulting fragrance must be
appealing to the consumer; a difficult task with a
mainstream consumer whose smell vocabulary is
based on ‘synthetic naturals.’ Most consumers have
never smelled real essential oil or lavender, sandalwood or rose. Most products miss the mark on formulation and essential oil perfumery. It’s a new art
that requires an experienced aromatic/botanical formulator. This is far outside the realm of most cosmetic chemists and also, most aromatherapists are
not skilled product formulators.”
The Next Big Thing
Natural and organic fragrances and aromatherapy
product sales in the U.S. are predicted to increase
nearly 7% in 2009 and an additional 9% in 2010,
said Sundale Research, a market research firm
based in Bay Shore, NY. And, according to industry
insiders, the basic benefits of scent alone are enough
to propel the usage of aromatherapy oils into the
marketplace more and more.
“Though aromatherapy and essential oils may
appear to be stuck in a same-old-same-old syndrome, I don’t see this as a bad thing,” said Mr.
Harrison. “Aromatherapy does not fade into ‘old
trend’ territory. Instead it has continued to maintain
and grow at an ever-cresting pace, and garners revitalized attention year after year. I have often stated
that those of us who work with essential oils never
feel jaded or bored with their use, as they persist in
their ability to surprise and impress with their
results. Using an oil in the same old way can suddenly create a ‘next big thing’ use for that particular
ingredient. There is so much potential there.”
The sensitive skin sector is another place where
aromatherapy oils may find room for expansion.
According to Essential Labs’ Ms. Fioravanti,
“Consumers who develop allergies to synthetic fragrances do not want to go fragrance free, but are
being forced out of the synthetic fragrance marketplace by their own allergies. With the increasing
numbers of synthetic fragrance allergy suffers, aromatherapy based products are in the perfect position to serve those under-serviced consumers.”
Ms. Willette of Decléor highlighted skin care
SKUs as well as the youth market as rising opportunities for aromatherapy marketers. “More and
more, aromatherapy is making its way into forms
of skin care such as creams and lotions,” she said.
“Additionally, the younger generation is so much
more in tune with nature and is sensitive to what
they are bringing and putting into their body.
There are those in their 40s and 50s who didn’t
worry about this at all. Teens are more open to
learning about aromatherapy.”
In the end, knowledge is power when it comes to
aromatherapy, according to Marc Zollicoffer, Aveda’s
global massage educator, whose company has a popular line of Chakra-balancing body mists. “The
future of aromatherapy may be greater understanding as it gains popularity, and greater appreciation
for high integrity aroma products.” ;