Despite a flagging economy, consumers continue to maintain
high interest in beauty foods and supplements.
By Ewa Hudson
Research Manager, Euromonitor International
As consumers clamor for products that help them look young and stay in good health at any cost, nutraceuticals represent one of the
hottest categories within the beauty industry right
now. This is because the concept of prevention is one
that resonates well with beauty consumers—after
all, the mantra “you are what you eat” is familiar
However, the high profile February 2009 with-
drawal of Danone’s Essensis beauty yogurt from its
home market in France may have cast doubt among
some about the viability of the industry in light of
the global recession. But most analysts agree that
this is a minor setback for functional foods in general, and beauty foods in particular.
The good news is Essensis being pulled from the
market has done little to dissuade other players
from tapping into the nutraceuticals trend, with several high profile launches proliferating recently, particularly in the U.S. market.
For example, in May 2009, Functionalab
unveiled a range of 100 products in the U.S., span-