Nu Skin is ready to unleash its newest weapon in the war
against aging skin: a daily skin care system that reportedly
transforms skin “to reveal a more youthful appearance in
eight key areas beginning after just seven days of use.”
That’s a bold statement, but company officials are confident that the new ageLOC Transformation range will
deliver when it rolls out next month. Like other companies,
Nu Skin has been actively studying the link between genes
and skin heath. But according to Helen Knaggs, vice president of global Nu Skin R&D, the direct-seller is taking a
more encompassing approach centered on something called
Youth Gene Clusters.
“We understand it isn’t about one gene, it is about how the
genes interface together. Genes need to be up-regulated and
down-regulated. We are taking a global view and looking at
ways to influence that gene profile,” she told HAPPI.
The Provo, UT-based company has licensed proprietary
technology to measure the progression of the aging process at
the molecular level in individual organs, such as skin, and Nu
Skin researchers have come to understand how to reset the
activity of Youth Gene Clusters to a youthful state.
The ageLOC collection includes cleanser/toner, day and
night creams and a serum, the latter of which Knaggs calls
the “workhorse” of the line. During the development process
Nu Skin created 100 formulations; the resulting ageLOC
Future Serum, she said “contains a maximum concentration
of actives using gene profiling.”
While Knaggs wouldn’t reveal the exact ingredients used,
she said the proprietary botanical blend of actives enables the
serum to address more signs of aging than any other single
Nu Skin product.
In addition to UV rays, dermatologists have identified glycation—when sugar molecules naturally present in the skin
adhere to collagen and elastin fibers, creating rigid bridges
between fibers known advanced glycation end products
(AGEs)—as a major cause of skin aging. Leading skin care
companies are addressing this issue, including La Roche-Posay, which recently unveiled Derm AOX Intensive Anti-Wrinkle Radiance Serum, one of the first anti-glycation and
antioxidation products in the mass market.
Derm AOX contains anti-glycation molecule Carnosine,
which acts like a magnet by attracting sugar molecules to
itself instead of to collagen fibers, thus helping to prevent the
skin’s matrix from stiffening and maintaining skin’s suppleness. Carnosine, according to La Roche-Posay, is scientifically
proven to inhibit the glycation process by 33%.
The formulation also includes Pycnogenol, a maritime pine
extract with antioxidant action that is 20 times greater than
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