part of the equation. A recently completed study done in collaboration with the University of Miami’s Department of
Dermatology found that students using the SunSmart
America K- 12 curriculum over a three-year period showed an
increase in sun safety knowledge—but very little change in
sun safety behavior.
“We concluded that other environmental factors play a
major role in changing students behavior as it relates to sun
safety,” Ms. Peay said, insisting that parents—as well as
school officials—should also practice sun safety behavior.
The Skin Cancer Foundation has taken a similar approach
by creating the Sensational Guide to Smart Sun Safety/Fun in
the Sun 101 program. Made possible by a grant from Eucerin,
the program is comprised of in-school and online educational
tools designed to engage, excite and encourage children to take
the necessary steps toward a sun-safe lifestyle.
“It is very important to change attitudes at an early age,”
said Dr. Wang. “You need to develop healthy behaviors before
children reach the teenage years. They will be less susceptible to peer pressure. They can understand the risk, and there
will be fewer competing messages.”
What Lies Beneath
For older consumers, however, tanning is a hard habit to kick.
Who doesn’t enjoy a day at the beach or a round of golf—and
the little bit of summer sun that goes along with it? Plus,
those small doses of UV have physiological benefits and are
essential in the production of vitamin D.
But as autumn sets in, people begin to recognize that their
skin has paid the price.
“Although consumers are aware that the sun causes wrinkles and hyperpigmentation, they still love the healthy-look-ing, sun-kissed glow that only the sun gives them. But then
at the end of the summer, they’re trying to ‘fix’ the damage
done to their skin,” said Ms. Lee of Kinerase.
To that end, Kinerase recently launched the PhotoFacials
Sun Damage Reversal System, an at-home topical skin care
system that replicates the benefits of a photofacial—a leading
in-office procedure. The first step, a Daily Exfoliating
Cleanser, is formulated with Superfruit Enzyme Complex
(starfruit, passionfruit, kiwi, mangosteen, pineapple, pomegranate, lychee, Indian jujube and guava extracts) which exfoliates and primes skin for the next two steps.
The Day Moisturizer features zinc oxide and titanium dioxide as well as a complex of lactic and kojic acids and mulberry, bearberry and licorice extracts that act as a hydroquinone
lightening alternative, exfoliating the skin to benefit penetration of key ingredients. In addition, the formulation
includes beta-glucan, which stimulates collagen production
and kinetin, a nature-identical plant cytokinin clinically
proven to help the skin to retain moisture through the night
and reduce the appearance of fine lines and wrinkles without
Brenntag Personal Care North America
shares your desire to develop innovative
products and solutions.
We provide our customers with global
access to a comprehensive range of
specialty ingredients and world-class
manufacturers through the largest
specialty ingredient distribution
network in the world.
Anticipating the products for tomorrow
We contribute to your success using our
knowledge and experience within the
Personal Care industry and across
markets. Our applications lab is
constantly incorporating new ingredients
into formulas relevant to today’s market
Our technical experts both in the field
and in the laboratory optimize your
formulations based on an extensive
product portfolio and technical training
provided by our supplier partners.
Collaborating with customers
With attentive ears and one voice we
understand the challenges and needs of
our customers. Our market experienced
sales team transforms visions into realities
and converts cost-consciousness into high
Taking a step ahead
Delivering reliability, integrity and safety
in the value chain is the mission of our
highly trained and committed logistics
staff. From multiple locations across
North America, Brenntag’s Personal Care
team offers LTL shipments, sampling
capabilities, and local customer service
and warehousing to meet our customers’
needs every day.
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how to share success. Please contact us to
Brenntag North America
5083 Pottsville Pike
Reading, PA 19605
Phone 610 926 6100 x 3858
Fax 610 926 0420