Sales: $1.8 billion
Key Personnel: Kazutoshi Kobayashi, president.
Major Products: Skin care, cosmetics and toiletries sold
under the brand names of Cosme Decorte AQ, Beauté de
Kosé, Awake, Jill Stuart, Infinity, Prédia, Esprique
Precious, Grandaine, Visée, Sekkisei, Crie, Phil Naturnt,
Stephen Knoll, Sekkisui, Junkisui, Fasio, Happy Bath
Day, Elsia, Nature & Co., Softymo, Salon Style.
Rosenberg, regional director, CIS and Baltics; Thomas
Ekberg, regional director Asia; Michaela Beltcheva, legal
director; Christian Jönsson, information technology director; Georgi Karapanchev, finance director; Edwin Koehler,
group purchasing director; Sean Monaghan, group quality
assurance director; Joanna Poplawska, group manufacturing director; Niel Holden, NPD process director;
Pavlina Marinova, sales operations director; Mary Lord,
research and development director; David James, global
creative director; Jolanta Pastor, marketing director;
Stephen Syrett, catalogue and forecasting director; Kjell
Blydt Hansen, division business controller, global supply;
Torsten Hustert, division financial controller, marketing
and R&D; Mathias Ericsson, supply process and projects
director; Jacques Mathien, consumer insight director;
Maciej Zyhatynsky, group logistics director.
New Products: Addiction by Ayako makeup, Infinity skin
care, Sekkisei Supreme skin care, Happy Bath Day
Precious Rose, Nature & Co. skin care, Sotyimo Sara-Sara
; For the year ended March 31, 2009, Kosé’s sales
dropped 1.2% to $1.8 billion. Company officials pointed to
lackluster consumer spending caused by the poor economy and the yen’s strength as the reasons for the decline.
Kosé hopes to make a big splash with its new department store cosmetics brand, Addiction, which was created
by makeup artist Ayako Yoshimura. The line, which is targeted at career-driven, urban women, was unveiled in
mid-July at retailer Isetan in Shinjuku, Tokyo, before
rolling out to other stores in Kobe and Osaka. Kosé has
created a dedicated website for the new line at
Sales: $1.7 billion
90 HAPPI • August 2009 • www.Happi.com
Key Personnel: Magnus Brännström, chief executive officer; Jesper Martinsson, chief operating officer; Gabriel
Bennet, chief financial officer; Rolf Berg, global human
resources director; Stefan Karlsson, chief marketing officer; Jonathan Kimber, global supply director; Michael
Cervell, director, global sales support; Sandro Ragonesi,
regional director, Latin America; Johan Nordström,
regional director, Europe, Middle East and Africa; Johan
Major Products: Skin care, fragrances, color cosmetics,
toiletries and accessories.
New Products: Hair X hair care, Discover bath and shower collection, Optimals Oxygen Boost, Perfect Body
Advanced Anti-Cellulite and Slimming Gel, Sol sun protection and after sun care, North for Men skin care.
; Last year was a great year for Oriflame—sales rose 20%
to $1.95 billion. Of that, 91%, or $1.7 billion, came from
sales of skin care, fragrances, color cosmetics and personal care. The remainder is attributed to Oriflame’s accessories line.
With sales on the rise, so too were the number of
Oriflame sales consultants. By the end of 2008, the
Swedish direct seller boasted 2.9 million consultants,
an increase of 19% over
2007. The biggest recruitment area was Asia; consultants in the region rose
39% to more than 391,000,
according to the company.
In addition to its army
of consultants operating in
61 countries, the company
has more than 7000
employees in offices from
Stockholm to Santiago to
Bangkok. But the firm
has pooled staff together in a new group support office in
Stockholm, which incorporates marketing, packaging
development, supply chain, catalog development and