New Products: Lumiéres Célestes Collection lipgloss,
London Madness Collection (limited edition)
; Luxury goods companies have taken a hit in this economy, but just how much of a blow is hard to tell with privately held firms like Chanel. HAPPI’S sources estimate
the company’s cosmetics and fragrance sales for 2008
were $3.3 billion.
Last month, the company opened its first dedicated fragrance boutique in Selfridges, the London department
store. The goal of the space is to offer shoppers the chance
to experience the luxury brand’s entire perfume collection
including those fragrances that had only been available in
Audrey Tautou has joined the legendary league of
women who have represented Chanel No 5 including
Nicole Kidman, Ali McGraw, Carole Bouquet, Lauren
Hutton and Catherine Deneuve.
But Chanel isn’t just about showcasing pretty faces—
it takes its R&D seriously. At the end of 2008, Chanel and
Dassault Systèmes, a leader in 3D and Product Lifecycle
Management (PLM) solutions, signed a strategic partnership. Their first joint project, which is based on the
analysis of light, was co-developed by Chanel Research
and Technology and the Dassault Systèmes Design
Studio. The goal is to validate new hypotheses and concepts in the beauty sector using virtual software solutions. The project will be finalized in 2010, according to
Dassault. Other opportunities are also being explored,
with an emphasis on virtual simulation and modeling
that will pave the way for innovative breakthroughs in
skin biology and cosmetics.
Sales: $2.9 billion
Key Personnel: Sadayoshi Fujishige, president and chief
Major Products: Oral care, skin care, beauty products toiletries, fabric care, home care and household cleaners.
88 HAPPI • August 2009 • www.Happi.com
New Products: Top Kaori Tsuzuku (long lasting fragrance)
laundry detergent, Charmy Awa no Chikara antibacterial
dishwashing detergent, Charmy Crysta Powder dish-
washer detergent, Ban Fragrant deodorants, Pro Tec Style
deodorant mist, Top Clear Liquid laundry detergent,
Dentor Systema Sonic Assist toothbrush.
; In 2008, sales of household products fell 2.9% to $1.5 billion while revenues from Lion’s personal care business—
which includes oral care, toiletries and beauty products—
rose 0.7% to $1.3 billion. Corporate sales were $3.2 billion.
Sales: $2.7 billion
Key Personnel: Alessandro Carlucci, chief executive officer.
Major Products: Skin care, fragrances, hair care, cosmetics and bath/body products sold under Chronos, Ekos,
Mamãe e Bebê, Amor América and Diversa brand names.
New Products: Naturé, Tododia, Amor América and
Chronos Politensor de Soja, an anti-wrinkle product.
; Celebrating its 40th anniversary next month, Natura is a
Brazilian brand recognized for the direct sales business
model that seeks to create sustainable value by establishing
quality relationships with society. Besides Brazil, the company also operates in France as well as in seven countries in
Latin America—Argentina, Chile, Colombia, Peru, Venezuela,
Mexico and Bolivia. Natura has
5,598 direct employees and approximately 850,000 sales representatives. In 2008, its sales revenues
Key points to support Natura’s
expansion plan include product
innovation; commercial model innovation; strengthening relationships
with sales consultants and increasing their productivity;
investing in communication improvement and marketing
efficiency; implementing a business process management culture; and serving business and regional units in order to
increase the company’s efficiency.
In July, Reuters reported that shareholders Antonio Luiz
da Cunha Seabra, Guilherme Peirao Leal, Pedro Luiz
Barreiros Passos, Anizio Pinotti and Ronuel Macedo de
Mattos planned to sell 49. 38 million shares, which could
raise much as $811 million.