Portable palettes are a rising trend for makeup fixes on the move, as
seen at Trish McEvoy this season.
translucent hints of color that emphasize cheeks, as light
reflects off the crests of the cheekbones,” added Ms.
Zembrod, noting that the trend is captured to perfection
with another Mirabella product, Semi Precious Marble
Baked Blush. “It complements all skin tones beautifully,
because of its translucent quality and leaves the door open
for eyes or lips to take center stage,” she said.
Similar in concept, the new Laura Geller Glow Box combines a rose-hued baked powder with a limited edition
highlighter to add a subtle, healthy glow to skin. Titanium
dioxide adds brightness and opacity, while camellia sinen-sis leaf (white tea) and centella asiatica leaf extracts offer
A Colorful Start
A pretty face wouldn’t be complete without a pretty base.
This season, Urban Decay is building on its successful eyelid primer products with its new facial base range.
Brightening and Pore Perfecting Complexion Primers offer
two distinctly different finishes to prime the skin before
using foundation, according to the company. The products
feature Matrixyl 3000, a poly-peptide celebrated for its
ability to reduce the appearance of wrinkles, as well as
hyaluronic flling spheres said to increase hydration while
smoothing the skin tone.
Urban Decay is also releasing its new Surreal Skin
Cream-to-Powder Foundation, a lightweight formula that
transforms from a cream to a micro-fine powder upon contact with skin. Hyaluronic spheres and pearl powders (yes,
there’s that jewel again) hydrate and reduce the appearance of fine lines, while antioxidants, like vitamins A and
C, nourish skin.
Crème blush is still in demand for those looking for rosy
cheeks that last from day to night. Tarte, well-known for its
natural wax cheek blushers, is adding Green Siren, a golden apricot hue, to its range. The product features Tarte’s T5
Super Fruit Complex, a proprietary blend of goji, acai,
maracuja, acerola and pomegranate; as well as mineral pig-
Three Custom Color Specialists also is rolling out a set
of crème blushes in novel hues this season in a collaboration with makeup artist and author Robert Jones. The
Robert Jones Collection includes three glow potions for the
cheeks in azalea, mauve and apricot shades.
Some blush products even fight the signs of aging.
CoverGirl has teamed up with its fellow Procter & Gamble
family member, Oil of Olay, for a new color cosmetic collection. For Fall 2009, the line is rolling out Simply Ageless
Sculpting Blush. According to the company, creamy color
defines cheekbones and stays suspended over fine lines and
wrinkles for flatteringly flawless coverage. The Olay
Regenerist Serum inside is infused with vitamins, skin conditioners and antioxidants that help improve skin texture
to give an instantly healthy-looking, youthful glow, like
that sported by CoverGirl Ellen DeGeneres.
The Multi-Talented Palette
Mixed sets and palettes offer the consumer a bang for her
buck, containing a variety of smaller-size lip, face and eye
cosmetic products in a portable case.
For Fall 2009, Bobbie Brown is launching a Limited
Edition Nude Eye Palette that has something for everyone.
According to Ms. Brown, “Nude makeup doesn’t mean
monochromatic, barely-there makeup. It means makeup
that’s right for your skin.”
The palette features a “universally flattering” selection
of nude shadows in three different textures: soft matte,
lightly pearlized and metallic high-shimmer. Three eyeshadow duos are also set up in a customizable palette,
which can also be filled with any Bobbi Brown eyeshadow
or blush shades, if desired.
Cargo targets the other end of the color spectrum with its
Runway Kit, a “go-to item for creating the fun and fabulous
looks straight from the Fall 2009 catwalks.” Dramatic,
smoky or jewel-toned eyes offset by understated cheeks are
this season’s biggest trends—all of which can be recreated
using the make-up kit, according to the company.
Smashbox also is tapping the dramatic color trend with
its new Reign collection, inspired by the rule of the English
Tudors. This new luxe collection provides a glimpse into the
opulent lives of yesteryear with a contemporary twist.
The line’s baked eyeshadow palette (half shimmer, half
matte) is available in Majesty (matte champagne, shimmering champagne, matte fuchsia, shimmering fuchsia,
matte black, shimmering black) and Monarch (matte soft
gold, shimmering soft gold, matte copper, shimmering copper, matte deep brown, shimmering deep brown).
“For Fall 2009, the main trend is opulence,” said Lori
Taylor, lead makeup artist at Smashbox Studios, Los
Angeles, CA. “You will see a lot of deep colors both matte
and shimmery in the industry.”
For those who want glimmer on the go, Trish McEvoy
rolled out the Little Black Card, a pocket-sized, double-decked face palette. “If you’re limited to a compact, you
should make the most of it,” said Ms. McEvoy about her