New Double Wear lip pencils from Estée Lauder boast both moisture
and color in a longwear formulation.
provides lips with a satin finish for stay-true color, according to the company.
Another top trend, nutraceutical beauty, is making its
way into the lipstick category by way of antioxidant-infused
extracts. For example, one of Clinique’s biggest launches for
Fall 2009 is its Vitamin C Lip Smoothie Antioxidant Lip
Color. According to the company, a highly active form of
vitamin C helps improve the look and
feel of lips, while other key antioxidants,
such as pomegranate and acai berry, protect against environmental aggressors
and defend against future damage.
For those who want a more celebratory
sort of ingredient, try a bit of bubbly! Too
Faced took pure champagne essences
and fused them with moisturizing shea
butter for its Lips of Luxury lipstick collection. According to the company, the
exclusive, velvet-soft formula works to
smooth out fine lines and creases with
hydrating and firming properties as lips
are saturated in pure pigments that offer
serious staying powder. The product is
topped off with “20-carat” diamond
accents on the cap.
Lipstick Queen creator Poppy King of
New York, NY channeled the 1960s this
season with her new Fifteen Minutes of
Fame Pop Art Gloss for Fall 2009.
According to Ms. King, the shimmer-free
formulations provide a smooth finish
with emollients, esters, film formers,
vitamin E, hyaluronic acid and marine
filling spheres, as well as a pop of color.
“The trend this season is toward a
new minimalism by focusing strongly on one feature or the
other,” she told HAPPI. “That is either bold color on the lips
or bold makeup around the eyes but never the two together. This is a very modern way to wear color.”
MAC’s new Dazzleglass Creme range features “flashy
flecks of lustrous glimmer that give lips a new kind of high-beam shine, while the balm-effect of the pillow-top comfort
crème keeps the supple going and going,” according to the
company. An aloe and vitamin-enriched formulation makes
lips lightweight but dazzling.
“For color products like lipstick, we are able to use high
pigment loads that are rich in moisturizers so you get the
best of both worlds,” said Christopher Del Castillo, MAC
Facial cosmetics for 2009 will be about the healthy, “no
make up” look, according to Shawn Haynes, senior vice
president of sales, global brand development, Markwins
Beauty Products, City of Industry, CA, who added that mineral powder foundations as well as shade-adjusting liquid
foundations will lead as they provide a matte, natural looking finish.
Mr. Haynes points to Wet N Wild’s new Intuitive Blend
Shade Adjusting Foundation as an example of what’s on
trend. The product features a weightless formulation that
self-adjusts to match individual skin tones. It starts out
white and adjusts to skin color. The foundation also contains a primer-based formula to create a smooth surface,
noted Mr. Haynes.
Natural wear facial powder from Wet N Wild
brings an upscale mineral finish to mass.
The brand is also introducing a
“purse-friendly” mineral base, the Wet
N Wild Natural Wear Mineral
Foundation and Veil. According to Mr.
Haynes, “it’s the same great mineral
foundation [consumers have] come to
know and love in a smaller, easy-to-carry package. This mineral-based formula helps even skin tone and brightens the complexion, giving skin the
appearance of a liquid foundation with
an airbrush finish. The lightweight
packaging is perfectly portable and
includes a new brush applicator.”
Minerals brand Mirabella is also
smoothing out facial surfaces for Fall
2009 with its new Beauty Skin Tint,
which is launching next month.
According to Darlene Zembrod, national trainer, Mirabella Beauty, Santa
Clarita, CA, the product helps create
an even hue during the transition from
the end of summer into fall. The light
cream-to-powder formula smoothes on
gently over skin with a makeup sponge
and creates a powder-like finish coupled with a luminescent glow, she said.