•Marketing News
director of fashion and beauty publicity, Lynn Lewis, the
line is well known in the Russian-American community.
More info: www.moysekret.com
; Dapple is in the midst of a six-week U.S. road trip. A team of
Dapple reps left from the company’s New York City headquarters in a hybrid car stocked with free products and
coupons, with the goal of visiting more than 50 kid-friend-ly stops, including day care centers, summer camps and
play centers. During the road trip, Dapple will drop off gift
baskets of free Dapple products—toy cleaners and dish
detergents—at local schools and camps and will pass out
samples at malls, parks, museums and other family destinations. In addition, the team will dispense Dapple coupons
good at Babies R Us, Toys R Us and HEB stores.
More info: http://dapplebaby.blogspot.com/
; Incognito, a UK range of sprays, soaps and scrubs, has added
a new moisturizer that keeps bugs at bay. The 100% natural
formula is scented with fragrant organic Citronella imported from Java—said to provide increased protection against
insect bites over ordinary citronella as insects have yet to
build up any tolerance to it. The formulation also contains
aloe vera, Korean ginseng and calendula for healing and
protection, as well as the Incognito signature citronella.
More info: www.lessmosquito.com
; Target is nearing the end of its project to relaunch its house
brand as Up & Up. By Sept. 30, more than 800 products
spanning 40 categories (household,
healthcare, beauty,
baby and personal
care) will be stocked
at the retailer’s
locations. According
to Target, 100 of the
items are new for 2009, including laundry detergent.
Before introducing Up & Up, Target reviewed more than
4000 guest comments on the quality and performance of its
store-brand products, which resulted in the reformulation
or enhancement of more than 130 products in the line
Additionally, a third-party testing facility examined a
majority of the products for flavor, aroma, ease of opening
packaging and appearance to guarantee that Up & Up
products are equal in quality to national brands. ;
