duced an option for brides on Virtual Makeover on its website at: www.marykay.com/whatsnew/virtualmakeover.
In March, Mary Kay expanded into Singapore.
Sales: $2.5 billion
Sales: $2.5 billion for personal care, household and industrial and institutional products. Corporate sales: $5.3 billion.
Net income: $461 million for the year ended June 30, 2008.
Key Personnel: Donald R. Knauss, chairman and chief executive officer; Lawrence S. Peiros, executive vice president
and chief operating officer, North America; Beth Springer,
executive vice president, international and natural personal care; Frank A. Tataseo, executive vice president, strategy and growth, bags and wraps, away from home; Dan
Heinrich, executive vice president and chief financial officer; Benno Dorer, senior vice president and general manager, cleaning division; George C. Roeth, senior vice president
and general manager, specialty division; Tom Britanik, senior vice president, chief marketing officer; Wayne Delker,
senior vice president and chief innovation officer; James
Foster, senior vice president, chief product supply officer;
Jacqueline P. Kane, senior vice president, human resources
and corporate affairs; Grant LaMontagne, senior vice president, chief customer officer; Laura Stein, senior vice president, general counsel.
Burt’s Bees (below) plays an important role in the Clorox growth
plan, but bleach (top right) will always be a focal point.
Major Products: Home care—Clorox
bleaches, wipes, cleaners and cleaning systems; Formula 409 cleaners; Green Works natural cleaning products; Handi-Wipes
cloths; Lestoil cleaner; Liquid-Plumr clog removers and treatments; Pine-Sol cleaners;
S.O.S pads and sponges; Tilex
cleaners and removers;
Wash’n Dri towelettes.
bleaches, gels and stain
removers; Clorox 2 color safe
bleach. Auto care—Armor All
protectants, cleaners and
wipes; STP protectants, additives and functional fluids.
Personal care—Burt’s Bees cosmetics, skin and personal
New Products: GreenWorks Natural biodegradable wipes,
laundry detergent and stain remover; Burt’s Bees Radiance
Serum, Fabulously Fresh Peppermint & Rosemary Body
Bar, Re-Q Lip Balm SPF 15.
Comments: Clorox is going “au naturel” by pushing its
GreenWorks cleaning products and Burt’s Bees personal
Since its debut in January 2008, GreenWorks has
become the leading player in the natural home care category with a 40% share. Moreover, the Clorox line is driving
the category forward; according to Clorox, sales within the
natural home care category have surged 106% for the year
ended Dec. 31, 2008. Moreover, Clorox estimates the category will grow nearly 800% by 2013.
Earlier in 2009, Clorox launched GreenWorks
biodegradable wipes and this month it will add a laundry
detergent and a stain remover to the line. With the July
introduction of these products, Clorox will have 10 natural
cleaning product offerings.
Meanwhile, sales of Burt’s Bees’ products jumped 30%
last year and the brand increased its market share by more
than six points to hold a 36% share in the $6.4 billion natural personal care segment, according to Clorox. What’s
more, the category is fast-growing. The projected CAGR for
natural personal care products from 2008-2013 is about
13%. Clorox estimates that Burt’s Bees is the No. 1 brand
in the personal care space with a 25.4% share in 2008.
Last year, corporate sales rose 9%, but net earnings fell
nearly 8%. Sales in North America were up 8% and international sales rose 16%. The Clorox franchise accounted for