(10%) of the company’s corporate and home office headcount.
In 2009, the company expects to open about 20 new Bath
& Body Works stores in Canada.
At the FiFi Awards in May, Victoria’s Secret Beauty’s
Sexy Little Things Noir eau de parfum won Fragrance of
the Year in the Women’s Private Label Direct Sell category.
During the company’s annual meeting, chairman and
CEO Leslie H. Wexner said the company’s decision to take
a defensive position in 2008 enabled it to make progress.
Still, first quarter revenues declined 10.4% to $1.7 billion
and net income plunged 97% to about $98 million.
Next month, Victoria’s Secret will give its Very Sexy
makeup line a makeover. The line is being rebranded as VS
Makeup and will boast new formulas, new packaging and a
broader array of colors.
12. Mary Kay
Sales: $2.6 billion
Sales: $2.6 billion.
Key Personnel: David Holl, president and chief executive officer; Darrell Overcash, president, U.S.; Terry Smith, chief
financial officer; Nathan Moore, chief legal officer; Melinda
Foster Sellers, chief people officer; Dr. Beth Lange, chief scientific officer; Rhonda Shasteen, chief marketing officer.
The Mary Kay compact
can be customized for
the new color season.
What Women Want…Courtesy of Mary Kay
MARY KAY has always been a company devoted to women, so it’s no surprise that earlier this year it
completed a global research project to find out exactly
“what women want.” The company conducted learning
sessions in seven countries: the U.S. (including Latina
women), Mexico, China, Russia, Brazil, Korea and
Ukraine. Women were randomly selected from among
a larger group who met the age, lifestyle and other factors of interest to Mary Kay. So what are the 10 things
that women want now?
2. Strength & Independence
3. Family + Choice
4. Fulfilling Career
6. Personal Income
7. Men, sometimes
9. Social Media
To find how these wants fit into women’s lives, visit
Major Products: Skin care, color, body care, sun care and fragrance marketed under the Mary Kay and Time Wise brand
names. Best selling products include: Mary Kay Compact,
Mary Kay Oil-Free Eye Makeup Remover, Mary Kay
TimeWise Age-Fighting Moisturizer (normal/dry and
combo/oily), Mary Kay TimeWise 3-in-1 Cleanser (
normal/dry and combo/oily), Mary Kay Ultimate Mascara in
Black, and Mary Kay Satin Hands Pampering Set.
New Products: Mary Kay Compact Pro, Mary Kay Eau de
Toilette Fragrances and Body Lotions (Warm Amber,
Sparkling Honeysuckle, Simply Cotton and Exotic
Passionfruit), MKMen Body Spray, Mary Kay Concealer,
and Mary Kay Tinted Lip Balm in Sunscreen SPF 15. To be
launched: Mary Kay Eau de Toilette Shower Gels and
Sugar Scrubs (Warm Amber, Sparkling Honeysuckle,
Simply Cotton and Exotic Passionfruit), Mary Kay
TimeWise Replenishing Serum +C and TimeWise Trial
Comments: Sales rose more than 8% last year. Mary Kay
products are sold in more than 35 markets worldwide, and
the global Mary Kay independent sales force exceeds 1.9
In October, The Mary Kay Virtual Makeover tool
launched around the world and in May, the company intro-