fragrance and has quickly emerged as a global leader in the
world of beauty. Coty calls itself the world’s largest fragrance company, with sales rising 23% to $4 billion for the
year ended June 30, 2008. Fragrances accounted for 65% of
sales; followed by color cosmetics, 20%; toiletries, 12%; and
skin care and sun care, 3%. Western Europe accounted for
54% of sales and the U.S., 32%.
Coty has research and development centers in New
Jersey, Monaco and Spain, and this global pool of more than
100 experts has created a range of innovative beauty products. In fact, the company boasts more than 500 patent registrations worldwide.
However, it’s in fragrance where Coty shines brightest.
In May, the company demonstrated once again that it is at
the forefront of the U.S. fragrance industry when it took
home six FiFi awards, including Women’s Luxe—Harajuku
Lovers Fragrance: Love, Lil’Angel, Music, Baby, “G;” Men’s
Popular Appeal—McGraw by Tim McGraw; Women’s
Nouveau Niche—Chloé eau de parfum; Fragrance Hall of
Fame—Davidoff Cool Water; Best Package of the Year,
Women’s Prestige—Harajuku Lovers Fragrance: Love,
Lil’Angel, Music, Baby, “G” and Best Package of the Year,
Men’s Popular Appeal—McGraw by Tim McGraw.
In a key personnel move, Sergio Pedreiro joined Coty as
chief financial officer in January. Prior to joining the company, Mr. Pedreiro had been chief financial officer at
America Latina Logistica (ALL), Latin America’s largest
independent logistics company. Most recently, in May,
Renato Semerari was appointed president of the Coty
Beauty division. He replaced Has Joachim Honigfort, who
retired. Prior to this appointment, Mr. Semerari had been
president and chief executive officer of Sephora Europe.
Finally, in December, Coty expanded its distribution
agreement with Puig to include the Antonio Banderas fragrance lines in the U.S. Coty already distributed a number
of prestige brands for Puig, including Prada, Nina Ricci,
Carolina Herrera and Paco Rabanne.
Sales: $3.3 billion
Sales: $4 billion for the year ended June 30, 2008.
Key Personnel: S. Curtis Johnson, chairman; Edward F.
Lonergan, president and chief executive officer; Joseph F.
Smorada, executive vice president and chief financial officer; Gregory F. Clark, senior vice president, global value
chain; Stephen A. Di Biase, senior vice president and chief
scientific officer, research development and engineering;
James W. Larson, senior vice president, global human
resources; John W. Matthews, senior vice president, corporate affairs/director of the office of the president; Scott D.
Russell, senior vice president, general counsel and secretary; Nabil Shabshab, senior vice president and chief marketing officer; John Alexander, regional president,
Americas; Pedro Chidichimo, regional president, Europe,
Middle East and Africa; Moreno Dezio, regional president,
Greater Asia Pacific.
Major Products: Cleaning and hygiene solutions and services
that are used in commercial, institutional and industrial
facilities. The company operates in six categories: food service, food processing, floor care, restroom/other housekeeping, laundry and industrial. Brands include: Complete,
ShowPlace, SnapBack, Virex, Alpha HP, G-Force, Crew, Soft
Care, Good Sense, Endbac, Signature, J-Fill, Taski,
Jonmaster, Suma, DuBois, Dify and Divermite. In addition,
the company owns other well-known brands such as
Butchers, Johnson Wax Professional, U.S. Chemical,
Drackett Professional, Teepol Prism and PurEco Certified
Green Products (Europe), as well as the Greenguard-Certified Healthy High Performance Cleaning program
(includes products, tools and procedures).
New Products: Norovirus Infection Control Kit, Daylight
Cleaning program, ProSpeed floor finishing system.
Comments: Sales rose 9% last year, according to JohnsonDiversey. Europe accounted for 55% of sales ($1.8 billion),
followed by North America, 20% ($679 million), Japan 9%
($311 million), Latin America 8% ($263 million) and Asia-Pacific 8% ($252 million).
In its Europe, Middle East and Africa markets, JohnsonDiversey’s net sales increased 4.3%, a rise primarily driven
by increased pricing, the expansion of certain markets in
Western Europe, as well as developing markets in Central
and Eastern Europe and success with certain top customer
Sales in Latin America rose 10.4% with growth coming
from most countries in the region. Approximately half of
the increase was due to pricing with the remainder coming
from volume growth, driven by the success of indirect channel partners and growth in the food and beverage sector.
Asia Pacific sales increased 7.7% on gains from most
countries in the region. Volume growth contributed approximately two-thirds of this increase while pricing drove one