Citrus extracts are noteworthy
in this new gum from Origins.
link between diet and overall appearance
and wellness has become increasingly
apparent in the personal care segment.
“Consumers want their diet to have a
positive effect on both their outer beauty
and inner health,” she said. “An important
key to healthy, radiant skin is good nutrition.” As a result, Ms. Cooper co-created
Glowelle, a dietary supplement packed
with antioxidants from vitamins, phytonutrients, botanical and fruit extracts to
fortify outer layers of the epidermis.
Vitamins are indeed a “must-have” feature for nutritional beauty supplements,
according to Scott-Vincent Borba, chief
executive officer and founder of Borba,
Woodland Hills, CA.
“The top nutritional ingredients in beautifying supplements consist of the obvious
vitamins your body needs like A, C, and E,
and some not-so-obvious ingredients like
natural botanical extracts that contain
antioxidants, collagen and protein,” he told HAPPI.
When Mr. Borba started his company, he decided to focus
on fruits that have the strongest antioxidant power: acai
berry, noni berry, gogi fruit, guanabana fruit, lychee fruit
“The key that I’ve found is to make the ingredients bio-available so that our bodies can put them to work right
away,” he said.
Borba’s latest rollout is an anti-aging skin care confection, DeLuscious Vitamin-Enhanced Cookies. A co-branded
effort with a Los Angeles-based bakery called DeLuscious
Cookies + Milk, these delectable desserts might taste sinful, yet they boast sweet skin care ingredients that can help
keep one’s complexion looking flawless, according to the
company. Staying true to Borba’s mantra of “beauty from
the inside out,” the vitamin-enhanced cookies are infused
with the brand’s signature anti-aging ingredient, acai.
Turning back the clock is a common request of beauty
nutraceuticals. Antioxidants, peptides and hyaluronic acid
have been shown to be clinically effective in beauty treatments by way of nutritional supplements, noted Gene
Mayne, Vitivia, JSJ Pharmaceuticals, Charleston, SC.
However, active ingredients in their traditional form are
somewhat limiting without absorption and dermal penetration technologies, he added.
To enhance clinical results, Mr. Mayne’s company has
incorporated various patents, such as microsponge technology, allowing for the controlled and extended release of
ingredients that target the skin. For example, Vitivia’s
Pro:Vitamin A15 contains pure vitamin A at 0.15%.
According to the company, the retinol within the supplement assists in the regeneration of healthy skin cells and
helps maintain the presence of collagen; refines pores,
smoothes fine lines and reveals more youthful looking skin
and is also known to normalize activity of sebaceous
A growing body of nutritional research shows antioxidants, fatty acids, vitamins and minerals do have a direct
benefit in protecting the skin from
accelerated aging, said Paula
Simpson, executive director, Isocell
North America Inc., the formulator
for GliSODin Skin Nutrients,
Developed by Isocell Laboratories,
GliSODin is a non-genetically modified melon extract grown in the
south of France, which is naturally
rich in superoxide dismutase (SOD),
according to the company.
“The consumer is seeking a product to help protect their skin from
environmental stressors while
beautifying their complexion,” said
Ms. Simpson. “With the hectic
lifestyles we lead, it is difficult to
attain the recommended dietary
intakes on a daily basis. And
although the consumer aims to get
the most from their diet, a nutricosmetic supplement will ensure all critical nutrients are provided daily to promote healthy skin, hair and nails.”
Suzanne Somers of “Three’s Company” fame is jumping
in on the nutraceutical trend with Suzanne Essentials Sip
of Sunshine, an anti-aging daily wellness drink powered by
Vitamin D (the sunshine vitamin), selenium and superoxide dismutase. This new strawberry/lemonade flavored
drink reportedly boosts the immune system as well as supply powerful antioxidants to protect against free radical
Turn Back the Clock
Aloe is another hot ingredient in nutritional products.
Sustainable Youth Technologies, a skin care line based in
New York, NY, sells a nutritional supplement to set off the
effects of its anti-aging creams and serums.
“Whether for treating a sun burn or moisturizing skin,
aloe has long been known to provide exemplary benefits,”
said Denise DeBaun, president and chief executive officer
of Sustainable Youth Technologies, New York, NY. “We
transformed this all-important skin care ingredient into an
active that is highly efficacious, all natural and convenient.
Thus, Alasta [the brand’s aloe formulation] was developed
as a powder that could be used in a variety of formats,
including a supplement.”
Sustainable Youth’s Elastifirm Supplement consists only
of Alasta and a few other ingredients that naturally preserve the product, noted Ms. DeBaun. “We also believe that
the balance of ingredients in a supplement should play a
critical role or not be present at all.”
Finally, probiotics are all the rage this season. Studies
show that these digestion-friendly ingredients taken internally can have a beneficial impact upon skin health and
appearance. Now, an emerging body of clinical research is
demonstrating that topical application of probiotics can
also have significant benefits by bringing balance to the
microflora naturally found on the skin. As a result, probiotics are gaining ground as the next big thing in skin care.