ICONIC MR. BUBBLE GETS A MODERN MAKEOVER
; Mr. Bubble is getting his makeover. The iconic bubble bath,
which is now owned by The Village Company (TVC),
Chaska, MN, has been given updated look, some tweaks to
its formulation and new sister products, including Mr.
Bubble Foam Soap. In addition, Mr. Bubble has received
Mr. Bubble before and after (right). The brand’s new owners,
The Village Company, tweaked the packaging, adding key
“dermatologist/pediatrician-approval” graphics on the label.
“The purchase of Mr. Bubble has been a great acquisition for TVC,” said Frank Klisanich, president and chief
executive officer. “It is a recognized brand that we have
reenergized and given some much needed attention and
innovation. Now with pediatrician-approved formulas and
new products, consumers won’t have to choose between a
gentle clean and an effective one.”
; Sierra Summits’ High Altitude Adventure Sunscreen—the first
sunscreen to earn the Melanoma International Foundation
Seal of Approval—has expanded distribution throughout
northern California via Raley’s stores. In addition, the com-
pany will begin a sampling and in-store demonstration program at select stores in northern California.
“People who try Sierra Summits’ High Altitude
Adventure Sunblock for the first time often tell us that it
feels just like lightweight lotion,” said Jennifer Rice, Sierra
Summits founder and chief executive officer.
More info: www.sierrasummits.com
; The Mario Badescu product line will now be featured at CVS’s
Beauty 360 shops in Washington, D.C. Mission Viejo, CA
and Ridgefield, CT. Products include skin care, hair care,
and men’s grooming, and beauty consultants will administer mini-facials in the tradition of Mario Badescu’s
European facials offered in the company’s New York beau-ty salon and spa.
“We are extremely excited about expanding our distribution to include the new Beauty 360 chain,” said Joseph
Cabasso, executive vice president of Mario Badescu Skin
Care. “Beauty 360’s combination of luxury and convenience
is well-aligned with our philosophy of offering top-quality
skin care and beauty products alongside unparalleled customer service.”
More info: www.mariobadescu.com
; At the 2009 Licensing International Show, Mattel revealed its
portfolio of alliances and marketing agreements, including
a number of beauty-related deals. Stila, which has been
named official prestige makeup partner for 2009, will bring
Barbie’s signature look to life with innovative, whimsical
beauty products. A larger Barbie beauty program is slated
to roll out in the Fall.
In addition, Mattel inked deals with Markwins and
Dylan’s Candy Bar. Markwins will create lipgloss and
balm, nail polish and eyeshadow featuring Barbie, which
will debut in October. Dylan’s Barbie products will include
Lips Like Sugar lipstick.
; (Video) game on! PlayFirst—an entertainment company that
makes games for PC, Mac, mobile, handheld and console
devices—is adding Passport to Perfume, a game that introduces players to the world of perfume making. Players coordinate every part of the process—from sourcing olfactory
ingredients to designing custom perfumes. A beta preview
version of Passport to Perfume was released in June.
More info: www.playfirst.com
; In November, Avon will launch In Bloom, a celebrity scent from