Avon tapped the expertise of World Wide Packaging to create the
packaging for its new Anew Clinical Crow’s Feet Corrector, a 2-in-1 treatment.
tally-friendly fragrance. The aromatic-aquatic men’s scent has a water-based
formulation as well as environmental-ly-conscious packaging—an outer carton made from 30% post consumer
recycled fibers and manufactured
using wind power in a carbon neutral
facility. The 100% recyclable carton,
which features an authentic silver
embossed porthole that shows the bottle inside, carries the NewWind
Energy, Carbon Neutral and
Sustainable Forestry Initiative certifications, according to Coty.
stock previously used by Aveda to prepare its printing press.
At the end of the day, whether your
company’s goal is environmental or
functional (or both), there’s one thing
your packaging should never be: boring.
“It’s always a shame when a brand
chooses a safe, bland solution that
fails to connect with the consumer,”
said Mr. de Jong. “With the right global, technologically advanced supplier,
exciting packaging solutions can be
developed that both build the brand
and deliver exceptional ROI.”
A list of packaging suppliers begins on p. 86.
With steady interest in green, more
environmentally responsible components are at the ready. Brad-Pak, for
example, has expanded its roster with
new mini aluminum bottles. Available
in 20-, 30-, 40- and 50ml sizes with
screw or crimp style necks, these mini
aluminum bottles are reusable and
Being responsible and sustainable
means eliminating waste throughout
the entire production process, even in
packaging. To that end, Mr. Jonas
warned against taking a superficial,
lowest cost approach to packaging. If a
package lacks structural integrity or
doesn’t promote graphics well, it could
be damaged, crushed and ultimately
“That is essentially waste,” he added.
As a company with a long standing
tradition of being green, Aveda’s limited edition Light the Wax soy wax candle put otherwise wasted material to
good use. Sold during the month of
April to raise funds and awareness for
clean water rights across the globe,
the candle—made with 100% EcoCert
certified organic ingredients—
featured a 95% post-consumer recycled
(PCR) glass and an outer carton printed with soy ink on 100% recycled
“make-readies”—sheets of carton
Packaging That Keeps Kids Healthy
PARENTS (AND TEACHERS) can attest: getting kids to wash their hands properly is a daily battle. And with the H1N1 virus (a.k.a. Swine flu) still making headlines in the U.S., the importance of proper hand hygiene has come
to the forefront once again. The trouble has always been getting kids to wash
their hands for the proper amount of time.
Soap Labs LLC’s Soaprise may be the answer. The bottle lights up 15 seconds after the soap is dispensed—the amount of time advised by the Centers
for Disease Control to effectively kill germs that cause illness—which can
help kids stay at the sink
Each clear bottle has
LEDs in the base, and
when pump is depressed,
the force activates a small
switch to turn on the
lights. The clear liquid
soap disperses the light to
illuminate the entire bottle, according to Russ
Stilley of Soap Labs. The
electronic base is held onto
the bottle with the heat
shrink sleeve label, and
since the battery’s life can
last longer than the soap,
Soap Labs offers 30.9oz.
The Allen, TX-based company has applied for several worldwide patents for
its light up bottle and
plans to exploit those
“patents in a wide variety
of personal care products,
with a foaming hand soap
being the first,” Mr. Stilley said.
Soaprise is currently available at Duane Reade, Pathmark, A&P,
Amazon.com and Drugstore.com.
The Soaprise bottle lights up for
15 seconds, the recommended length of
time to kill germs.