The latest men’s rollout
for 2009 from DKNY.
is at the heart of essence, complemented by notes of rose
petals, iris and hints of amber.
Another Saks exclusive, Onde by Armani, is a trilogy of
neo-Oriental fragrances—or reinterpretations of classic
Orientals—described as “ultra-feminine and refined,” by
the company. Onde Mystère is an oriental musk; Onde
Vertige, a floral oriental; and Onde Extase, a woody oriental. A natural silk tassel on the packaging adds to the
allure of the scent.
Inter Parfums has several fashion-related rollouts for
Spring 2009. The company recently recruited Gary
McNatton and his team at Through Smoke Creative of
Sausalito, CA, as its creative director for Gap personal care
products. He is the winner of numerous Fragrance
Foundation FiFi awards, including two for Gap fragrances.
This month, his latest creation as part of his creative role
at Gap, is a scent called Close, will debut in all Gap stores.
According to Inter Parfums, the scent is a “transparent,
sparkling, citrus floral” in the fresh floral musk family and
will be packaged in an egg-shaped bottle.
Gap’s sister company Banana Republic is also rolling out
the Discover Collection, a set of fragrances that feature
light, delicate notes of fresh florals such as water hyacinth,
imperial peony, lotus flower and rose.
Jean Madar, chief executive officer of Inter Parfums, said
that there are more big fashion launches on deck for 2009.
“For the Banana Republic brand, we have new fragrances
for men and women debuting in North America in late
August or early September with international rollout
shortly thereafter,” he said in a statement to the press. “Our
Bebe signature fragrance will be unveiled at Bebe stores in
the U.S. in August, followed by worldwide distribution later
in the third quarter. In addition to a new fragrance called
Black Fleece, we have the Brooks Brothers New York collection for men and women slated for its international
launch in the second half of 2009.”
Mr. Madar added that while the company discontinued
the bath and body program for New York & Company, it
plans to introduce a new fragrance for the stores in the second half of 2009.
Just for Men
While overall fragrance sales are down, men’s fragrances
are actually expected to perform better than women’s
scents in the market, according to a report from
Euromonitor, as guys grow increasingly comfortable with
“Masculine fragrances have become more daring with
boosted doses of key fresh fragrance ingredients, such as
mint in Cartier Roadster and ginger in Dior Homme Sport,”
said Ms. Lane of Takasago. “Sexy woody fragrances topped
off with freshness have also stormed the men’s market with
Burberry the Beat, Emporio Armani Diamonds for Men,
Gucci by Gucci Pour Homme and 91X Rocawear.”
There are a slew of captivating rollouts for Spring and
Summer 2009—all with unique scent stories and eye-catching packaging.
Eternity for Men Summer features notes of a gin and
tonic cocktail with lime, complemented by icy bergamot and
mountain air. Fresh pepper, basil and chamomile form the
aromatic middle. The rich dry down of white amber, hinoki
wood and a touch of anise wrap the skin with warmth.
Another lifestyle brand, Guess by Marciano, will launch
a men’s fragrance this Spring. Guess by Marciano
Fragrance for Men intrigues with a top note of frozen ginger mandarin and iced tonic freshness heightened with
crushed black pepper. Notes of lavender, fresh sage and
rosemary entice as this rich, spicy and woody fragrance
evolves. Lush violet leaf, neroli petals and sparkling star
fruit enhance the core.
R&B star Usher is planning a limited-edition fragrance
launch this season, UR for Men, which is described as an
energetic, fresh aromatic. A lush sea breeze accord is combined with crisp fruits, while the heart features nutmeg,
Thai basil, bay oil and artemisia. A blend of guaiac wood,
cashmere wood and sandalwood lingers in the dry down.
Some Staple Selections
DKNY, the brand of all things New York, will introduce a
new men’s scent inspired by the city. DKNYMEN features
a twist of bergamot and mandarin atop juniper and clary
sage. Spicy notes of white pepper and cardamom complement lavender infused with violet leaves and jasmine. A
touch of sandalwood, cedarwood and patchouli layed over
orris and vetiver add a masculine edge, according to the
company. The bottle got its inspiration from the famed Flat
Iron building, while the carton features a vintage-style aerial view looking uptown at the Empire State Building.
Kenneth Cole hopes his new scent, Reaction T-Shirt, will
become a wardrobe staple like its ubiquitous namesake. It
is said to capture the effortless attitude of the white t-shirt:
cool, refreshing and comfortable. The fragrance opens with
top notes of green apple and yellow passion fruit. Aromatic
woods of lavender and a gin and tonic accord add a savory
sophistication. A dry-down of cedarwood and a cotton
accord add to the mix.
The bottle is a reinterpretation of the original Reaction
bottle with crystal clear glass. Topped with a matte silver
cap, the bottle has a fabric logo inspired by the iconic white
Finally, the third time may be the charm for John
Varvatos. The menswear designer’s third fragrance, a spicy
citrus scent called Artisan, debuted recently as the latest
addition to the designer’s collection from JV Fragrances &
According to the company, Artisan completes the trilogy of
the John Varvatos men’s fragrance portfolio. Hand-woven
rattan in a rich caramel color encases the flask, giving each
bottle its own eclectic character.