Prada’s newest fragrance
features a juicy citrus.
Another category leader in celebrity fragrances is Parlux
of Fort Lauderdale, FL, which markets fragrances from
boldface names such as Paris Hilton and Jessica Simpson,
among others. How does Parlux do it?
“Provide entertainment at retail and the consumers will
come to the counter,” said Neil Katz, chairman and chief
executive officer of Parlux, about the company’s success
with celebrity brands.
According to Mr. Katz, Paris Hilton and Jessica Simpson
will launch new fragrances this summer. Queen Latifah,
Nicole Miller and Josie Natori will also introduce scents
this season. In September, Parlux will introduce Marc
“Each brand reaches a different demographic and comes
to the counter with a fresh and unique spin. This is fragrance as entertainment from personalities whom the consumer sees as approachable and fun,” said Mr. Katz about
Coty is another major player in the celebrity fragrance
category. In December, the company signed Grammy
Award-winning, country music star Faith Hill to develop
and market her own debut fragrance for Fall/Winter 2009
in major retailers across North America. It also recently
inked deal in which the Coty Beauty division will distribute the Puig Beauty & Fashion Group’s Antonio Banderas
fragrance lines in the U.S. This summer, the brand is planning to launch Banderas’ Blue Seduction for Women, a
counterpart scent that is a feminization and reinterpretation of the popular men’s fragrance.
Top Ten Fragrance Profiles for 2009
From Bell Flavors & Fragrances
1. Tilleul/Linden Flower
3. Deep Dry Amber Notes
4. Floral Rose Violet
5. Tuberose Orange Flower
6. Citrus Aromatic
7. Oriental Floral
8. Floral Fruity
9. Floral Woody Muse
10. Woody (Cedar wood, Precious wood, Olive wood)
In tune with warmer weather ahead, Coty Prestige and
Jennifer Lopez are set to launch Sunkissed, the latest addition to her signature fragrance line. Touted as a floral
fruity sensual scent, Sunkissed features a tropical top of
ruby red grapefruit, pineapple juice and cassis sorbet, with
a floral center and a woodsy base. The bottle is crafted from
smooth, frosted glass and splashed with a soft gradient
palette of burnt orange, sandy yellow, and crisp mossy
green. A bonus trinket adds a personal touch—a wearable
seashell charm bracelet.
Actress Sarah Jessica Parker expanded her Lovely fragrance collection with three new scents for 2009—Dawn,
Endless and Twilight—which are said to encompass the
spirit of the city from morning to dusk. The florals of the
scents are mimicked on the packaging with watercolors
painted by New York City artist wunderkind Sarah Singh.
Finally, for those coveting the scent of stardom, Avon is
rolling out Spotlight for Spring 2009. According to the company, it was created to capture the spine-tingling thrill of
taking center stage. Actress Courteney Cox has signed on
to be the face of the campaign. To convey the feeling of
being in the spotlight, the fragrance is captured in a chic,
glimmering “quilted” glass bottle to mimic reflective light.
The top notes of Spotlight feature an icy silver accord joining citrus with sun-ripened mandarin pure and Italian
bergamot essence, extracted via cold press from the peel of
the fruit. At the heart of the fragrance are deluxe naturals
only available from International Flavors and Fragrances’
exclusive Laboratorie Monique Remy, a state-of-the-art laboratory and manufacturing facility in France.
“Perfumers are now being brought to the forefront, giving
the consumer more exposure to their craft,” noted Isabel
Ryan, director, creative fragrance development, Avon, New
York, NY, about modern fragrances such as Spotlight.
True recessionistas know that if you can’t afford the clothing, try a designer fragrance to whet your fashion appetite
when the wallet’s slim. This season, a slew of top clothing
names such as Prada, Armani and even Bebe are rolling
out fashion-forward juices—in stylish packaging, of course.
“The designer brands seemed to be out in force in 2008,”
observed Mr. Mara at Berje.
One of these rollouts is Infusion de Fleur d’Oranger from
Prada. It is part of the Ephemeral Infusion Collection, a
family of yearly, limited edition fragrances derived from
Prada’s Exclusive Scent range launched in 2003. In the fragrance, orange blossom absolute and neroli are augmented
through sparkling mandarin oil, and mixed with jasmine
and tuberose. The glass flacon echoes the design of vintage
perfume bottles, and the art deco style design is inspired by
a print from Prada’s fabric archives. The splash bottle
comes with a small 30ml portable flask and a funnel to
enable the wearer to display the original larger bottle at
home and travel with the smaller size.
Chloe is also rolling out a portable scent this season, Lisy,
which is a purse spray offered in a limited-edition leather
Fashion designer Narciso Rodriguez has been in the fashion spotlight recently for dressing First Lady Michelle
Obama in several memorable gowns. Now he’s launching a
signature fragrance for women exclusive to Saks Fifth
Avenue stores. As the designer’s olfactive signature, musk