•News & Opinion
later someone is going to come up
with the real deal, license it to one of
the skin care majors, and then we
will see it on every gondola
end…remember when they said that
electrical toothbrushes would never
International price comparisons are
becoming more difficult by the day, as
currency exchange rates fluctuate
wildly. We did try recently to make
some comparisons between the UK,
Germany, France and U.S. by using
website pricing from the UK’s Boots,
Germany’s Schlecker, France’s
Carrefour and CVS in the U.S.,
France is the most
to buy toiletries.
together with currency exchange
rates at the end of January 2009.
We took some fairly standard
items, available in all four countries,
converted the consumer prices into
U.S. dollars and then calculated a
cost per ’00 ml. But conclusions were
hard to draw, and by the time the
analysis might have been in print,
exchange rates probably would have
changed radically yet again. So we
would merely draw the following
• With a relatively strong dollar,
and weak British pound, suddenly
the UK is no longer the most expensive place to buy toiletries.
• France seems to have taken over
that position, although the U.S. is not
• We used small sizes in the U.S.
for comparison purposes, but in reality American consumers tend to buy
larger sizes and hence get better
value than their European cousins.