Kline’s Personal Care: U.S. Competitor Cost Structures 2008 study presents information on the
financial performance of 10 leading suppliers of cosmetics and toiletries in the U.S. Cost breakdowns
are provided for each company’s overall personal care business as well as its leading product classes, including fragrances, hair care, makeup, oral care, skin care and other toiletries.
More info: www.KlineGroup.com
The second State of Green Business report shows a “mixed bag,” according Joel Makower and the editors
of GreenBiz.com, producers of the publication that measures the environmental impacts of the growing green economy.
“On balance, despite a growing chorus of corporate commitments and actions, we’re less optimistic that these activities, in aggregate, are addressing planetary problems at sufficient scale and
speed,” wrote Mr. Makower, who is executive editor with Greener World Media, Inc.
According to the report, a rise in green marketing efforts has been matched by a nearly equal rise
in claims of greenwashing by activists, bloggers and others. Some of the largest consumer brands
have entered the green marketplace, prodded by retailers
such as Wal-Mart, which has been pushing suppliers to
offer affordable green products.
But with the new players and products has come a
new wave of claims about greenwashing, or at least public frustration that companies aren’t doing enough, aren’t
telling their stories well, or both, the report stated. An
Earth Day report revealed that in 2007 there was the
largest number of green trademark applications since
2000, according to the U.S. Patent and Trademark Office,
with more than 300,000 applications recorded for green
brand names, logos, and tag lines. Yet given the lack of
definitions about what is green and natural, just about
anything can be claimed as “green” or “greenwash,”
which the authors say further muddies the waters.
The need for “green chemistry” is clear, according to
the authors, who added that there continue to be “
substantive gaps” in understanding the health and environmental effects for the great majority of the 83,000 chemical substances listed in the federal government’s inventory.
On the packaging side, the overall intensity of the U.S. packaging needs, as measured in thousands of tons of paper, plastic, and aluminum per billion dollars of gross domestic product dipped in
2007. In most of the categories tracked in the report, packaging use is down, however plastics
increased between 2006 and 2007. Yet, according to data from the American Chemistry Council, the
amount of plastics recovered and recycled year over year is steadily increasing.
The report highlighted SC Johnson, which has been gradually and systematically substituting
safer chemicals for toxic ones as part of its Greenlist protocol, as well as Church & Dwight for its
new line of cleaners that are shipped in empty and reusable 32-oz. spray bottles with smaller concentrated bottles of cleaner.
More info: www.Greener WorldMedia.com
Is your company built for the long-haul?
Two firms—Innovest Strategic Value Advisors and Corporate Knights—have tracked which companies are doing the best in major sustainability-related areas, such as human capital, environmental risks and governance.
The list, which is published in Forbes, includes AAA-rated corporations that can be considered
models of sustainability. The list is not ranked and companies on it are picked to cover a broad range
of industries, according to the report in Forbes.
Which companies that make, supply or sell household and personal care products made the list?
They are: Amazon.com, BASF, L’Oréal, Novozymes A/S, Procter & Gamble, Saint Gobain and
More info: www.innovestgroup.com